Trade Activation Manager

Description

• Manage the strategy and implementation of retail and trade marketing activity in USA. This includes the planning and execution of in-store visibility POS, online merchandising, licensor and trade marketing initiatives to strengthen Funko relationships with market-leading customers and reinforce our unique brand proposition.
• Lead marketing activities for business priority brands such as Bitty Pop!, Loungefly, and product launches, to drive brand awareness, share of voice and ultimately sales in the region. 
• Work closely with the Sales team / Account Managers to deliver against strategic growth categories, new product launches and drive sales with key retail partners through the creation and implementation of a strategic 12-month plan and calendar. 
• Explore new retail partnerships to deliver growth in the USA market and actively seek marketing opportunities which includes but not exhaustive "shop In shops, FSDU's, CDU, POS”.
• Ownership of allocated marketing budget for your region, making commercial decisions based on clear insight, forecasts, evaluation and analysis of prior campaigns.
• Collaborate with Licensors:

• Coordinate and work closely with the Product and Marketing teams to obtain the required assets to execute marketing plans specific to local requirements.
• Work alongside the Digital and PR team to ensure campaigns are relevant, timely and drive sales to support key product categories and drive sales to your retail partners.
• Brief in and lead creatives to the design team for trade initiatives and ensure licensor approvals are recorded and met in a timely fashion. 
• Attend and support key trade shows in the US. 
• Promote the branding guidelines that are adhered to across Funko, internally and externally.
• Participate in cross-department brainstorms and creative sessions. 

• Excellent interpersonal skills to build strong relationships with the various teams internally and with external retail and licensor partners
• Proven and strong project management skills
• Personable and pro-active with a flexible and adaptable can-do approach with the ability to work cross functionally
• Ability to work on own initiative and think outside the box
• Commercial mindset
• Excellent written and verbal skills
• Good understanding of marketing principles
• High attention to detail
• Ability to recognize demand levels and prioritise accordingly
• Effective time management
• Understanding or interest in pop culture is a must!
• Excellent knowledge of MS Office and other relevant programs

What Funko Offers
Funko offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company. Most importantly, we offer a creative work environment with people who love pop culture just as much as you do. Can’t wait to gush about your latest binge? Neither can we! Looking for a place where your favorite pop culture t-shirt will receive the compliments it deserves? We know how you feel!

Funko is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.