Vice President, Demand Generation
Job Summary
Job Description
Sitecore is seeking a strategic, data-driven, and hands-on Vice President of Demand Generation to lead global campaigns and acquisition marketing. This role is responsible for driving new pipeline, accelerating existing pipeline, and optimizing the marketing funnel through integrated programs. The ideal candidate will have extensive experience scaling demand generation for B2B technology companies, strong alignment with sales, and a proven ability to lead high-performing teams. Key responsibilities include owning marketing-sourced pipeline generation, building and executing a full-funnel demand generation strategy across various channels, and optimizing channel mix and budget allocation based on performance data for pipeline efficiency and ROI.
Must have:
- 10+ years in B2B demand generation
- 5+ years in senior leadership
- Partner with sales teams for alignment
- Strong analytical mindset
- Excellent communication and collaboration skills
Good to have:
- Deep understanding of full-funnel marketing
- Lead cross-functional teams
- Manage agency relationships
- Scale global programs
- Proven success driving pipeline growth
4 skills required
Job Details
About Us:
At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalized digital experiences that connect the world. We empower the world’s most iconic brands to build lifelong relationships with their customers—seamlessly, smartly, and at scale.
As the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day. Trusted by global leaders such as American Express, Porsche, Starbucks, and L’Oréal, Sitecore helps brands transform engagement through experiences that are not only personalized but predictive and dynamic.
Our foundation is our diverse, passionate, and collaborative global team spanning over 25 countries. We believe that every experience matters, and that belief starts with how we work together. Our values—empathy, accountability, clarity, and growth—guide how we lead, innovate, and connect. They are the behaviors that bring our mission and vision to life, every day, in every interaction.
Learn more at Sitecore.com
About the Role
We are looking for a strategic, data-driven, and hands-on Vice President of Demand Generation to lead our global campaigns and acquisition marketing efforts. This person will be responsible for driving new pipeline, accelerating existing pipeline, and optimizing the marketing funnel across integrated programs. The ideal candidate has deep experience in scaling demand generation programs for B2B technology companies, strong alignment with sales, and a proven ability to lead high-performing teams.
What You’ll Do
- Own marketing-sourced pipeline generation, with accountability for performance across segments and channels. You’ll be responsible for delivering high-quality leads that convert—and for identifying and closing the gaps when they don’t.
- Build and execute a data-driven, full-funnel demand generation strategy, including acquisition, expansion, and migration. Your campaigns will span digital, email, paid media, ABM, and events—each aligned to buyer journeys and bookings targets.
- Continuously optimize the channel mix, budget allocation, and campaign tactics based on performance data, with a relentless focus on pipeline efficiency and ROI.
- Lead marketing operations and performance infrastructure, ensuring scalable processes, accurate attribution, and real-time visibility into marketing effectiveness.
- Support customer lifecycle marketing—including retention, upsell, and advocacy—in close collaboration with Customer Success and Product Marketing.
- Own and evolve the marketing technology stack, ensuring tools are integrated, adopted, and delivering value across the funnel.
- Analyze, synthesize, and act on campaign and pipeline performance data, delivering regular insights on what’s working, what’s not, and what to do next.
- Align closely with Sales, Product, and RevOps to ensure a unified GTM motion, shared targets, and seamless handoffs across the funnel.
- Build, lead, and mentor a high-performing team, fostering a culture of accountability, curiosity, and continuous improvement.
What You Need to Succeed
- 10+ years of experience in B2B demand generation, with at least 5 years in a senior leadership role.
- Experience partnering with sales teams to build alignment and optimize the handoff and follow-up of leads.
- Strong analytical mindset with hands-on experience using attribution, performance dashboards, and ROI analysis to guide strategy.
- Excellent communication and collaboration skills; able to influence at all levels of the organization.
Additional Skills That Could Set You Apart
- Deep understanding of full-funnel marketing strategies, digital marketing, and campaign orchestration.
- Demonstrated ability to lead cross-functional teams, manage agency relationships, and scale global programs.
- Proven success driving pipeline growth and marketing-sourced revenue at scale.
- After an offer is made and accepted, E-verify will be utilized to establish your identity and employment eligibility as required by the U.S. Department of Homeland Security.
Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunities without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic.
How we hire
At Sitecore, we put a lot of care and time into who we hire. We believe that in order to build the best products, we need to build high impact teams. Our recruitment process centers around what we call the Life Story interview, a conversational-style interview where we get to learn more about you.
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