Senior Content Strategist

About Us:

At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalised digital experiences that connect the world. We empower the world’s most iconic brands to build lifelong relationships with their customers—seamlessly, smartly, and at scale.

As the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day. Trusted by global leaders such as American Express, Porsche, Starbucks, and L’Oréal, Sitecore helps brands transform engagement through experiences that are not only personalised but predictive and dynamic.

Our foundation is our people—a diverse, passionate, and collaborative global team spanning over 25 countries. We believe that every experience matters, and that belief starts with how we work together. Our values—empathy, accountability, clarity, and growth—guide how we lead, innovate, and connect. They are the behaviours that bring our mission and vision to life, every day, in every interaction.

As we continue to evolve, we are actively cultivating AI skills across our teams to unlock new levels of creativity, efficiency, and insight. From engineering to customer experience, AI capabilities are becoming integral to how we design, build, and deliver the next generation of digital experiences.

Learn more at Sitecore.com

About the Role:

Sitecore is evolving its content team into a strategic storytelling engine, and we’re looking for a Senior Content Strategist to help drive that transformation. As Senior Content Strategist, you’ll be instrumental in helping Sitecore shift from content creation to strategic storytelling. You’ll support high-visibility initiatives, collaborate across teams, and help shape how Sitecore shows up in the market with content that’s smart, scalable, and story-driven.

What you’ll do:

Strategic content planning

• Support the development of global content strategies across key narratives and themes.
• Translate strategic themes into modular content plans that span formats like infographics, guides, social posts, and sales enablement assets.
• Collaborate with campaign, social, and product marketing teams to align messaging and ensure content relevance and impact.

Message architecture & journey mapping

• Help define how content supports the buyer journey from awareness to advocacy.
• Recommend content types and placements across digital, social, web, and field channels.
• Ensure messaging consistency across touchpoints, including pitch decks, leave-behinds, and web experiences.
• Contribute to content planning for major initiatives.

AI-enabled content execution

• Use AI tools to support content creation, personalization, and reuse.
• Ensure content is structured for automation and localization.

Content governance & optimization

• Maintain content calendars and asset inventories.
• Analyze performance data to refine content strategies and inform future planning.
• Work with external agencies and internal stakeholders to manage content production and delivery.
• Support governance efforts to ensure modularity, consistency, and reuse.

What you need to succeed:

• 5+ years in content strategy, marketing, or communications roles
• Proven history of taking initiative and ownership to launch new projects and independently develop solutions
• Excellent communication, collaboration, and project management skills
• A passion for storytelling, strategic thinking, and making content work harder
• Collaborative, data-driven, and strategic mindset
• Strong understanding of buyer journeys, campaign planning, and digital content ecosystems
• Experience with AI content tools and modular content frameworks is a must

Additional Skills That Could Set You Apart:

• Experience in a B2B SaaS or enterprise tech company

Equal Opportunities at Sitecore

Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, colour, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic.