Director of Social

Description

Hybrid: 2-3 times per week in Manchester Office

About Us:

At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalized digital experiences that connect the world. We empower the world’s most iconic brands to build lifelong relationships with their customers—seamlessly, smartly, and at scale.

As the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day. Trusted by global leaders such as American Express, Porsche, Starbucks, and L’Oréal, Sitecore helps brands transform engagement through experiences that are not only personalised but predictive and dynamic.

Our foundation is our people—a diverse, passionate, and collaborative global team spanning over 25 countries. We believe that every experience matters, and that belief starts with how we work together. Our values—empathy, accountability, clarity, and growth—guide how we lead, innovate, and connect. They are the behaviors that bring our mission and vision to life, every day, in every interaction.

As we continue to evolve, we are actively cultivating AI skills across our teams to unlock new levels of creativity, efficiency, and insight. From engineering to customer experience, AI capabilities are becoming integral to how we design, build, and deliver the next generation of digital experiences.

Learn more at Sitecore.com

About the Role/ The Opportunity:

We’re looking for a Director of Social to elevate Sitecore’s global social media presence and bring our brand to life across every channel. This candidate will define and execute a bold social strategy that grows our communities, inspires engagement, and positions Sitecore as the voice of authority in digital experience. This role blends creative vision with strategic rigor. You’ll oversee our social presence, drive content innovation, and ensure every campaign is designed to resonate in culture, grow brand love, and generate business impact

What You’ll Do:

• Own the global social media strategy: Define, execute, and evolve a social-first strategy that defines our channels, drives engagement, brand relevance, and business growth.
• Elevate the voice of Sitecore: Establish a consistent, distinct social tone that brings the brand, and our leadership, to life.
• Drive breakthrough campaigns: Collaborate cross-functionally to create social-first campaigns that tie to cultural moments and amplify our thought leadership.
• Integrate with demand generation: Partner with all parts of the marketing organization to ensure social content ladders into fully integrated, pipeline-driving programs.
• Measure and optimize performance: Use analytics to track KPIs, report results, and continuously refine content for maximum impact.
• Build community and advocacy: Engage directly with audiences, influencers, and customers to foster meaningful connections and amplify brand love.
• Experiment and innovate: Stay ahead of emerging platforms, formats, and trends—testing bold ideas that keep Sitecore at the cutting edge. Test and launch new social channels like TikTok to expand our reach.
• Lead the integration of corporate social media channels with executive social programs, ensuring alignment of messaging and tone while maximizing the impact of executive voices in driving brand visibility, thought leadership, and audience engagement:

What You Need to Succeed:

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
• 5+ years of professional experience in social media
• Proven success managing social strategies for global B2B or B2C brands with measurable growth results.
• Demonstrated track record of growing and engaging social communities at scale.
• Strong communication and storytelling skills—both written and visual.
• AI-forward thinker who leverages technology to scale, while being thoughtful about when and where
• Expertise in social analytics tools, listening platforms, and paid/organic strategy.
• Experience concepting and leading video-first content as well as a flair for engaging written communication.
• Strong project management and organizational skills with extreme attention to detail.
• Ability to inspire teams, influence stakeholders, and operate in a fast-moving environment.

Additional Skills That Could Set You Apart:

• Experience in SaaS, B2B marketing, or digital experience technology.
• Creative portfolio showcasing work that resonates in culture and delivers measurable results.
• Background working across both in-house teams and agencies/studios.
• Passion for innovation, AI, and the future of digital engagement.

Candidates should be ready to showcase a portfolio that includes:

• Examples of creative content (video, social-first creative, influencer partnerships).
• Case studies documenting campaign strategy, execution, and outcomes.
• Evidence of integrating social into broader brand, demand gen, or thought leadership initiatives.

After an offer is made and accepted, E-verify will be utilized to establish your identity and employment eligibility as required by the U.S. Department of Homeland Security.

Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic.

How we hire

At Sitecore, we put a lot of care and time into who we hire. We believe that in order to build the best products, we need to build high impact teams. Our recruitment process centers around what we call the Life Story interview, a conversational-style interview where we get to learn more about you.