Job Description

At idealo, we believe that transparency is the foundation for better purchasing decisions. In the Paid Social & App Marketing area, we are often the first point of contact for our users – with targeted, inspiring campaigns that encourage them in the long term to use idealo to find the best prices.

As a (Senior) Social Media Manager, you will be part of our international and highly professional Advertising team. You will be responsible for our social media channels and work closely with colleagues from Influencer Marketing, Paid Social, and Creative.

If you are keen to take on responsibility, try new things, and work with us to make idealo even more visible in the social media world – then we look forward to hearing from you!

Your Tasks

• You will develop a creative social media strategy that positions idealo as the first point of contact for price comparisons and inspiration before purchase.
• You will be responsible for content creation and storytelling on Instagram and TikTok – from idea to implementation – and drive engagement and growth.
• You will identify relevant trends, pop culture impulses, and design innovations and translate them into authentic content.
• You will build a network of external creators and develop user-generated content (UGC) with them that brings our brand to life.
• You will work closely with our Marketing, Creative, and Product teams to firmly integrate social media into our brand strategy.
• You will use data to measure success, gain insights, and continuously refine your strategies.
• You will experiment with new formats, tools, and AI solutions to continuously develop idealo's social media presence.

What you bring

• A completed degree in Communication, Marketing, Media or a comparable qualification.
• At least 3 years of professional experience in social media management, content marketing or brand communication – ideally in the e-commerce or digital sector.
• Proven experience in building and managing communities on Instagram and TikTok.
• Creative flair for storytelling, trends and visual formats.
• Experience in collaborating with creators or teams is a plus.
• Good analytical skills and enjoyment of translating data into actionable strategies.
• Openness and curiosity for the use of AI in content production.
• Native level German and very good English skills, both written and spoken.
• Passion for digital trends, community engagement and content that inspires users.

Job Requirements

What awaits you at idealo

• Do you want to further your education? We take your personal development goals seriously and offer you, in addition to our idealo Learning Hub, eLearning offers (e.g., Udemy), coaching & mediation, the opportunity to individually benefit from our further education budget.
• And what about the office? Our office, in the heart of Berlin, offers not only the "standard foosball table" but also excellent free lunch, as well as free coffee, lemonade, and after-work beer. You can network with colleagues from our corporate group on our beautiful rooftop terrace.
• Do you want support outside of work too? We offer free consultation and support in all life situations (professional, private, family, health, etc.) in cooperation with the pme-Familienservice.
• Do you also want to be mobile? With a Job-Bike or Deutschlandticket, no problem – and it's also environmentally friendly!
• You don't live in Germany yet? We support you in the visa process and with your relocation.
• And what else is there? Of course, successes must be celebrated! In addition to team events, you can also expect large company events where we spare no expense or effort.

About idealo

idealo is a success story from Berlin: In 2000, we started with the mission to help our users make the right purchasing decisions. Over 700 employees from 60 nations work with us on the future of online shopping. We focus on agile and self-responsible work, sustainability, and a healthy work-life balance. These values are firmly anchored in our corporate culture and are a fundamental part of our corporate philosophy.

As part of our team, you can look forward to freedom, an international and inspiring work environment. Your ideas are particularly important to us. Our product portfolio is as diverse as the people who work on it. Equal opportunities, diversity, and inclusion are part of our colorful corporate culture. That's why we want you as you are. Regardless of where you come from, what your skin color is, what you believe in, what gender you identify with, whom you love, or whether you have a disability.

Note for applicants with disabilities: As an applicant with a disability, you can receive advice from our representative for severely disabled persons (SBV) during the application process. Please feel free to inform us about this.

Our office is barrier-free accessible for the inclusion of people with disabilities. Together we will see what else is needed when you start with us!

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