Retention Marketing Manager

Our client, a global online marketplace specializing in handmade goods, vintage items, and craft supplies, is seeking a Retention Marketing Manager. This high-profile role involves joining the Seller Retention and Engagement Marketing (REM) Team to support strategy, roadmap, data integration, production, deployment, and analysis of Seller Marketing Campaigns for over 6 million sellers. Responsibilities include developing long-term strategies to improve seller retention, designing multi-channel marketing campaigns, identifying product adoption opportunities, and collaborating with analytics teams to optimize efforts.

Must Have

• Demonstrated expertise in Lifecycle Marketing and Retention Strategies
• Experience in Marketplace or E-commerce Environments
• Experience in Behavioral Design or Predictive Modeling
• Strong HTML/CSS Email Development Skills
• Proficiency with Marketing Automation Platforms (ideally Braze)
• Experience building Audience Segments based on Behavioral Insights
• Ability to interpret engagement data and define key audiences
• Skilled in managing end-to-end Campaign Execution
• Strong analytical mindset and experience with Testing, Optimization, and Campaign Refinement

Perks & Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• 401(k) Program
• Commuter Benefit
• eLearning and Ongoing Training
• Education Reimbursement

Our client is a global online marketplace connecting independent sellers with buyers, specializing in handmade goods, vintage items, and craft supplies.

In this high profile role, you will join the client's Seller Retention and Engagement Marketing (REM) Team to support strategy, roadmap, data integration, production, deployment, and analysis of Seller Marketing Campaigns to 6 million + Sellers.

• 100% Remote for the client based in Brooklyn, New York
• East Coast Candidates Preferred
• 40 hours per week
• 12 months +
• The application deadline for this role is December 31, 2025.

Retention Marketing Manager Responsibilities:

• Develop and refine long-term strategies to improve Seller Retention, Product Adoption, and Engagement Outcomes.
• Design and implement multi-channel Marketing Campaigns that target specific Seller Segments and enhance User Experience.
• Identify opportunities for increased product adoption by creating targeted moments to encourage key Seller actions.
• Collaborate with Analytics Teams to develop Audience Segments, interpret Behavioral Data, identify trends to optimize marketing efforts.
• Manage complex workflows and deliver experiments that support Seller Engagement.

Retention Marketing Manager Qualifications:

• Demonstrated expertise in Lifecycle Marketing and Retention Strategies, with success in driving behavior change.
• Experience in Marketplace or E-commerce Environments with experience in Behavioral Design or Predictive Modeling.
• Strong HTML/CSS Email Development Skills.
• Proficiency with Marketing Automation Platforms (ideally Braze), experience building Audience Segments based on Behavioral Insights.
• Ability to interpret engagement data, define key audiences, and work collaboratively with Analytics Teams.
• Skilled in managing end-to-end Campaign Execution, including Strategic Planning and Operational Delivery.
• Strong analytical mindset and experience with Testing, Optimization, and Campaign Refinement.

Perks and Benefits

• Medical, Dental, and Vision Insurance.
• Life Insurance.
• 401(k) Program.
• Commuter Benefit.
• eLearning and Ongoing Training.
• Education Reimbursement.
• Eligibility requires working over 30 hours per week on an assignment lasting at least 10 weeks.

If you meet the qualifications and are excited about this opportunity, apply today! Our Team will connect with you to discuss next steps, support you through the interview process, and advocate for your success.

About Onward Search

Onward Search is a nationwide staffing agency and talent solutions provider specializing in creative, marketing, and technology professionals. We work with our nationwide clients to continuously pipeline and fill specialized roles. As such, not all jobs contain an application deadline.

Equal Opportunity Employment

We are an equal opportunity employer. We do not discriminate based on race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other protected category. Candidates must be at least 18 years old to be considered for employment.

EOE/M/F/D/V/SO

Inclusive Hiring Practices

We’re committed to making every part of our hiring process accessible and inclusive. If you need any accommodations or adjustments to support you during the application or interview process, please contact us at inclusivehiring@onwardsearch.com.

Employment Eligibility

In compliance with federal law, all persons hired must verify their identity and eligibility to work in the United States. We are unable to support 1099 / Corp-to-Corp / Independent Contractor arrangements. All freelancers will be hired as W2 employees.

Benefits

We offer medical, dental, and vision insurance as well as a 401(k) retirement plan to all eligible full-time temporary employees. Onward Search is a drug-free workplace.

Virtual Interview Process

To help streamline the hiring process and ensure a more flexible and accessible experience for all candidates, we’ve partnered with Apriora, a virtual interviewing platform. For select job openings, you may receive an invitation to interview with Alex, our virtual interviewer, via email at alex@onwardsearch.com.

Alex will guide you through a brief set of questions to help us better understand your background and interests. The virtual interview can be completed on your own time, and your responses will be reviewed by our recruiting team as part of the screening process.

To learn more about the platform, visit Apriora’s website.

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