Senior Digital Marketing Specialist
Job Description
- Affinity with AI.
- Passion for technological innovations.
- Affinity with thought leadership and active on social media.
- Enjoys creating marketing plans specific to the municipal market in the Netherlands and Belgium.
- Analyze and interpret data to make well-considered marketing decisions.
- Develop independent marketing plans for knowledge bases and training in the Netherlands and Flanders, focusing on the social domain and environmental law.
- Think from customer journeys and translate insights into effective campaigns.
- Execute marketing plans in collaboration with external agencies.
- Act as product owner for the email channel, responsible for strategy, execution, and optimization.
- Act as internal stakeholder for SEA and SEO campaigns, collaborating with external specialists.
- Proactive, data-driven with broad B2B marketing experience.
- Structured way of working and strong project management skills.
- Ability to use existing dashboards to gain insights and substantiate actions.
- Curious and well-informed about political and social developments in relevant fields.
- HBO diploma, preferably in Marketing.
- Minimum of 3 years of relevant Marketing experience in a B2B environment.
- Experience with marketing automation tools (e.g., Eloqua).
- Experience with Google Analytics 4, Google Tag Manager, and Data Studio.
- Strong communication skills in both Dutch and English.
- 36-hour work week (32 hours negotiable).
- 8% holiday pay.
- Additional monthly 4% 'PKB' bonus (Personal Choice Budget).
- Attractive profit-sharing scheme of approximately 10%.
- Significant employer contribution to pension (2/3).
- Extensive opportunities for personal development and growth (Netherlands and abroad).
- Good balance between working from home and at the Venlo office (Tues & Thurs).
Are you data-driven, strategically strong, and do you have an affinity with AI? Then we are looking for you!
We are looking for a Senior Digital Marketing Specialist who works data-driven and constantly strives to set ambitious, new goals. You have a passion for technological innovations, including AI, and use them to take our marketing performance to a higher level. You are proactive, see opportunities, and are not afraid to speak your mind.
What will you do?
As a Senior Digital Marketing Specialist, you will:
- Analyze and interpret data to make well-considered marketing decisions.
- Independently develop marketing plans for our knowledge bases and training courses in the Netherlands and Flanders, focusing on the social domain and environmental law.
- Think from customer journeys and translate insights into effective campaigns.
- Execute marketing plans in collaboration with external agencies.
- Be the product owner of our email channel and responsible for the strategy, execution, and optimization of email campaigns.
- Be the internal stakeholder for our SEA and SEO campaigns and work closely with external specialists to improve them.
Who are you?
You are a proactive, data-driven marketer with broad experience in B2B marketing. You have a structured way of working and are a strong project manager. You love variety, hustle, and thinking outside the box. You think strategically and also execute.
In addition:
- You use existing dashboards to gain insights and substantiate actions.
- You are curious and well-informed about political and social developments within our fields.
- You enjoy creating marketing plans that specifically align with the municipal market in the Netherlands and Belgium.
What do you bring?
- An HBO diploma, preferably in Marketing;
- Minimum of 3 years of relevant Marketing experience in a B2B environment;
- Experience with marketing automation tools, for example, Eloqua;
- Experience with Google Analytics 4, Google Tag Manager, and Data Studio;
- Affinity with thought leadership and active on social media;
- You like to work proactively and find it important to share your findings/results with your colleagues within Schulinck;
- A true team player, internally and externally;
- You are communicatively strong in both Dutch and English.
What do we offer you as a Senior Digital Marketing Specialist?
Schulinck is part of Wolters Kluwer, a listed and financially healthy organization. We deliver high-quality products and services where customer experience and customer satisfaction are central. Our colleagues use their expertise daily to optimally support customers. We strive for sustainable relationships — with both customers and employees — and actively invest in personal and professional growth.
In addition to a good salary, we offer you:
- A 36-hour work week (32 hours is negotiable);
- 8% holiday pay and an additional monthly 4% 'PKB' bonus (Personal Choice Budget);
- An attractive profit-sharing scheme of approximately 10%;
- A significant contribution to your pension (as an employer, we contribute 2/3);
- Extensive opportunities for personal development and growth, both in the Netherlands and abroad;
- A good balance between working from home and working at our office in Venlo (Tues & Thurs).
*Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.*
