Video Content Creator | Social Marketing

Who we are is what we do.

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 6,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why should you be part of our success story?

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $12 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

The Opportunity

Deel, the leading all-in-one global-first HR & Payroll platform, is out to change the way the world works. Today, the best jobs are limited to people who live in the world's largest cities. We’re making it easier than ever for companies to hire, pay, and manage the best talent wherever they want—all without the upfront cost and admin of researching complex local laws, navigating compliance, and running international payroll.

We’re the Organic Social Marketing Team, and our mission is to make Deel the most beloved B2B brand on social media. We’re looking for a creative, platform-native, and ambitious Viral Content Creator to join our team full-time. This role is for someone who doesn’t just consume content—they create it. You must a proven track record of producing viral TikToks and Reels, understand the ins and outs of each platform’s algorithm, and understand how to craft videos that people can’t help but engage with.

This role isn’t just about making content—it’s about helping shape our content strategy. You’ll collaborate closely with our social strategists to define what types of videos resonate with Deel’s mission and audience while staying true to the fast-moving, ever-evolving language of TikTok and Instagram. You’ll be part creator, part strategist, and part cultural translator—turning complex HR and payroll topics into content that feels fresh, human, and impossible to scroll past.

This is a fully remote role—we are willing to hire from anywhere as long as you can collaborate across PT/ET/GMT time zones and you’re fluent in English.

Core Responsibilities

• Create viral-ready TikTok and Instagram content—conceptualize, script, film, and edit short-form videos optimized for each platform’s algorithm
• Help shape Deel’s short-form video strategy and define what types of content will have the best chance of going viral with out TikTok and Instagram audiences
• Identify cultural trends, memes, and platform-native storytelling techniques and translate them into opportunities for Deel
• Experiment boldly—test new formats, take creative risks, and pioneer unconventional ways to make HR & Payroll content relatable and entertaining
• Build and maintain a calendar of repeatable formats while staying reactive enough to act on trending moments in real time
• Use performance data and platform insights to refine content and optimize for growth and engagement
• Maintain an organized system for content assets, templates, and ideas to scale creation across the team

Skills and Requirements

• First and foremost: a creator mindset—you make content yourself and understand what it takes to capture attention in 3 seconds or less
• Proven success creating viral TikTok and/or Instagram Reels content (portfolio or links required)
• Deep knowledge of TikTok and Instagram algorithms, trends, and storytelling formats—plus the ability to predict what will work before it peaks
• Strong filming and editing skills (comfortable shooting on phone or camera, editing in CapCut, Adobe Premiere, or similar tools)
• Strong instincts for platform-native humor, timing, and relatability
• Strategic thinker who can balance cultural relevance with Deel’s brand voice and objectives
• Experience analyzing performance metrics to iterate and optimize future creative
• Highly adaptable, thrives in a fast-paced environment, and eager to jump on cultural moments in real time
• Excellent time management, organization, and communication skills

You’d be at the top of our candidate pool if you also have:

• Experience shaping content strategy for a brand (not just executing on existing ideas)
• Work experience in B2B SaaS, HRTech, or FinTech—especially at a hypergrowth startup
• A personal TikTok/Instagram presence with proven viral content of your own
• Experience in a fully remote, globally distributed team

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

Some things you’ll enjoy

• Stock grant opportunities dependent on your role, employment status and location
• Additional perks and benefits based on your employment status and country
• The flexibility of remote work, including optional WeWork access

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.