Analyst, Audience Insights

Company description

Publicis Groupe is a global leader in communication and is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Through a unified and fluid organization, Publicis Groupe partners with its clients across communication, media, data and technology to ensure access to the full breadth of capabilities in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.

Overview

The Audience Insights Analyst will support internal agencies and clients by leveraging data and analytics to drive audience strategy, deliver actionable insights, and enhance targeting efforts. This role will require strong analytical skills, data fluency, and collaboration with cross-functional teams like agency teams, data science, media and CRM teams across Publicis Groupe.

Responsibilities

• Audience Strategy Development: Collaborate with the Senior Vice President, and internal teams to develop data-driven audience strategies tailored to verticals such as auto, health, retail, and financial services.
• Audience Segmentation: Use platform tools (e.g., Epsilon, Experian, GWI, etc.) to define and segment new audiences based on key client goals and industry trends.
• Audience Profiling and Customer Journey Mapping: Analyze first party and third-party data to create detailed audience profiles, uncover behavioral insights, and map customer journeys that inform strategic planning and marketing activation.
• Collaboration with Data Science: Work closely with data science teams to mine and analyze data, uncover key insights, and translate findings into actionable recommendations that support audience growth strategies.
• Cross-Team Collaboration: Partner with agency teams across various disciplines to ensure alignment of audience strategies with broader marketing initiatives. Serve as a bridge between the Audience Insights team and partner agencies, providing data-driven guidance and solutions.
• Innovation & Testing: Participate in testing new audience tools and methodologies, providing critical feedback to enhance performance and user experience.

Qualifications

• Bachelor’s degree in Data Analytics, Marketing, or a related field.
• 2-4 years of experience in data analysis, audience strategy, or marketing analytics.
• Proficiency in data analysis tools (Tableau, Excel, SQL, or similar) and familiarity with audience platforms like Epsilon, GWI or Experian.
• Strong understanding of digital marketing, CRM, and audience segmentation.
• Excellent problem-solving and critical-thinking skills with the ability to interpret complex data sets.
• Strong communication and collaboration skills, with the ability to present insights clearly to non-technical stakeholders.

Preferred Skills:

• Familiarity with omni-channel marketing strategies (media, CRM, digital).
• Ability to work independently and in unfamiliar areas, navigating ambiguity with confidence.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

Compensation Range: $54,910 - $83,145 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be September 15th, 2025.

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.