Social Media / Influencer Marketing Manager

Job Description

Company description

"What helps people, helps business."

This quote by Leo Burnett sums it up in simple words. As a HumanKind agency, we build creative ideas on the needs, desires, dreams, and hopes of people. Our philosophy of "People Centric Marketing" is inextricably linked to our company culture. Because for us, the people behind the ideas are always at the forefront.

Leo Burnett is a global creative agency and part of the Publicis Groupe, one of the world's leading communication service providers. At the legendary advertising location Frankfurt, more than 140 employees work in the areas of social media, digital, brand strategy, and classic communication. Always true to our motto, Leo Burnett successfully serves clients such as Samsung, Ferrero, Stellantis, Commerzbank, Bauhaus, Lidl International, P&G, and many more.

Overview

We are looking for a

Social Media / Influencer Marketing Manager (m/f/d)

for our team.

Responsibilities

What you do:

• You are responsible for the planning, coordination, monitoring, control, and processing of social media projects and campaigns (from all stages of the

funnel - Awareness to Sales); from managing localizations to supervising organic channels and developing creator campaigns.

• You work closely with our client teams, as well as with creation, strategy, media agency, and our external service providers.
• You comprehensively support our creation and strategy in the area of creator campaigns, as well as with insights, ideas, and trends for Instagram & TikTok.
• You create analyses and reports to check target achievement, draw substantial learnings, and thus contribute to the sustainable optimization of current and

upcoming measures on social channels.

• You use common analysis and social media tools such as Emplifi, Sprout, etc.
• You create social media briefings for content creators and ensure smooth support and processing during the creation of creator assets.

Qualifications

What you bring:

• You have initial professional experience in social media or community management, ideally in an agency environment.
• You are proficient in using social media tools and feel at home on platforms like Instagram & TikTok.
• You have a good sense for communication, target groups, and platform-specific mechanics.
• You have very good German and good English skills, both written and spoken.
• You think Social First and work independently, structured, and solution-oriented.

Additional information

What we offer:

• Flexible working: Trust-based working hours with a hybrid working model.
• Work and see the world at the same time? No problem! With our #workyourworld offer, you can work abroad for up to 6 weeks.
• Dogs allowed! With Dogs@Leo, your four-legged friend doesn't have to stay alone.
• Always on the move, with a subsidy for the Deutschland Ticket.
• Your health is important to us! We support you with Business Bike Leasing and mobile massage in the office.
• Fancy networking? You can exchange ideas and socialize with colleagues from the Publicis Groupe at regular Agency Breakfasts and Happy Hours.
• Nice colleagues, humane interaction, and a comfortable environment.
• Free drinks: Water, soft drinks, coffee, tea.
• Lots of apples: You'll find out what that's about at the latest in the job interview.

What you can expect:

Leo Burnett offers you an environment that promotes creativity - open, uncomplicated, unconventional. With many smart people from many different countries. Whether creation, strategy, or production, everyone is involved in the creative process from the beginning – this is how integrated communication solutions across all media channels are created. Communication solutions that move people and offer them added value.

Sounds good? Then become part of Leo Burnett and apply now with your compelling application including salary expectations and your earliest possible start date.