Company description

MSL is a full-service PR agency belonging to Publicis Groupe, the world's largest marketing communications group. It is a team of advisors specializing in communication, engagement building, and "earned" activation. Its areas of activity include broadly understood PR, reputation management, corporate communication, consumer communication, crisis consulting, public affairs, and influencer collaboration. The Agency team has competencies in creating marketing strategies, building strong brands, and creating and implementing online and offline consumer projects. Together with clients, it builds effective relationships with media, influencers, and opinion leaders, and above all, ensures that its clients' voice matters. Consulting at MSL also includes knowledge and skills in the area of corporate social responsibility, employer branding, and financial communication. MSL employs over 3,500 people in nearly 100 offices worldwide. MSL is the largest communication consulting company in Poland and the Central and Eastern Europe region. In 2023, "The Holmes Report" in the ranking published in PRovoke magazine awarded it the title of the best agency in this part of the world. In Poland, it employs nearly 120 people, working in specialized teams for market sectors such as Consumer, Tech, Corporate, Finance, Healthcare, Broadcast & Industry.

Overview

We are looking for an experienced person for a managerial position who will lead our digital and influencer marketing team and will be responsible for creating and implementing comprehensive communication strategies for the largest brands on the market. This is a unique opportunity to co-create innovative projects, combine creativity with business effectiveness, and genuinely influence the development of the agency's offerings. If you are passionate about the digital world, can think strategically, and want to inspire others – this role is for you.

Join us as Head of Digital & Influencer Marketing!

Responsibilities

Your tasks:

• Managing Content & SoMe, Influencer Marketing divisions and the graphic design department (12 people in total)
• Supporting agency teams in tender processes and digital marketing projects
• Developing comprehensive digital and influencer marketing strategies for agency clients
• Independently creating offers and sales presentations for agency services, developing the agency's business offering
• Building and maintaining strong client relationships for efficient project execution
• Managing project scope, schedule, and budgets, implementing processes and procedures
• Building and maintaining relationships with influencers, digital creators, and external suppliers
• Developing team competencies, mentoring, and inspiring to seek innovative solutions

Qualifications

Apply if:

• You have 5-10 years of experience in independently leading a team in a digital marketing agency (especially in social media) or on the client side
• You have the ability to build a long-term vision for digital and influencer marketing
• You have experience in managing media and marketing budgets and optimizing ROI
• You have experience in developing agency offerings and introducing new digital services
• You are distinguished by in-depth knowledge of the market, including influencer marketing and the social media ecosystem
• You have very good knowledge of digital tools, paid media, and AI technologies
• You can work with data analytics (Google Analytics, Brand24, social listening) and translate insights into strategy
• You have high communication skills – clear articulation of thoughts, ease of presentation and conducting meetings with clients and within the team
• Strong leadership skills – inspiring, developing, and motivating the team, mentoring, are your strengths
• You have the ability to conduct negotiations with clients, partners, and influencers
• You are fluent in English – an essential condition
• You organize work excellently and know task management tools (MS Office, project management systems)

Additional information

What we offer:

• Employment based on an employment contract – the first contract is for a trial period.
• Hybrid work – each team works in a different mode of stationary meetings. The main rule is to work a minimum of 8 days a month from the office.
• An environment where you will receive support, trust, and help – in satisfaction surveys, our talents confirm that they can rely on the team when they need advice (98%), and that there is an atmosphere of openness and acceptance of differences among people (96%).
• Internal, international Marcel platform – where we can use e-learning (Linkedin and Udemy), as well as proprietary programs or live workshops.
• Let’s Talk – the possibility of free psychological consultations.
• Culture of Curiosity – we perceive it as a key element of our organization. We constantly provide our team with inspiration and knowledge during regular meetings and beyond.
• International and local development programs and projects, including:
• AI Ready Program – aims to deepen and update knowledge in the area of generative artificial intelligence throughout the organization. We learn to use AI tools ethically, legally, safely, and responsibly.
• Przystanek – a several-month educational and inspirational project, created with and for our talents, in which we deal with topics that are currently particularly important and needed for us.
• Consulting Mindset – a program aimed at developing teams in the area of building valuable, partnership-based, knowledge-driven, and mutually respectful relationships with clients.
• Charitable activities – an example is Akcja Mikołaje, in which for several years in a row we have been supporting children in orphanages, as well as residents and beneficiaries of the Single Mother's Home in Kielce.
• Pet-Friendly offices – you can come to work with your pet.
• Work Your World – an initiative for people with at least one year of service, in which we enable remote work from almost anywhere in the world for 6 weeks.
• Power of Referral – an internal employee referral program, where you can receive a financial bonus for successfully referring talent.
• Parking – a certain number of parking spaces are available in our buildings.

At Publicis Groupe, we value diversity and invite all people to apply, regardless of age, gender, sexual orientation, religion or lack thereof, origin, or full/disability.

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