Analyst, Performance Marketing

Title:  Analyst, Performance Marketing

Performance Marketing is an internal cross-functional team within The Walt Disney Studios Marketing organization.  The Performance Marketing team leverages developing and maturing ad technologies to achieve remarkable data-driven results within auction-based or otherwise addressable media platforms while supporting other paid media and marketing efforts with insights, recommendations, and innovative marketing technologies.  Performance Marketing includes Marketing Technology and Marketing Science who help drive innovation, but also includes Performance Marketing Strategy & Operations, Marketing Analytics, and Marketing Compliance who ground the overall team in the business.  Together, we strive and collaborate for continuous improvement in advertising effectiveness and efficiency while protecting and enhancing the magical brands of The Walt Disney Studios.  

This role falls within the Performance Marketing Strategy & Operations team and will work directly with performance marketing activation partners to drive value for The Walt Disney Studios.

Job Responsibilities: 

For the current position, the Performance Marketing team is looking to add an associate analyst to a performance marketing pod with a background in advertising media.

• Working directly under and with the Senior Team Leads to assist with the building and implementation of performance marketing strategy for theatrical and streaming titles including operations, optimizations, audiences, pacing, and bids across Disney Entertainment Studio Content Marketing campaigns
• Assist the performance marketing pod with the build and implementation of a holistic, omni-platform audience data strategy - inclusive of first-party, second-party, and third-party data
• Assist the performance marketing pod with auction bid, pacing, and optimization strategies to improve media performance
• Assist with monitoring testing setup within ad platforms to ensure success of test campaigns
• Assist with monitoring taxonomies and inputs in ad buying platforms to ensure clean data ingestion and processing
• Assist the performance marketing pod with analytics/reporting insights for campaigns 
• Working cross-functionally with multiple internal media and marketing teams as well as our external media agency to continuously improve and achieve success across all marketing efforts
• Participating as a member of a cohesive and collaborative, cross-functional Performance Marketing team
• Support internal teams when necessary with ad hoc projects 
• Maintain knowledge of media technology, buying platforms and analytics tools with pod members and other relevant business stakeholders
• Maintain knowledge of performance marketing business processes with pod members and other relevant business stakeholders.

Basic Qualifications: 

• Bachelors degree
• 3+ years in Advertising Media (primarily Digital Media), Media Analytics or Social/Programmatic/Search/YouTube Auction Buying
• Knowledge of ad platforms including DMPs, Google Ads, Facebook/Instagram, Twitter, Innovid, LiveRamp and DSPs (Google DV360, Trade Desk, Verizon Media Group)
• Well-organized, detailed-oriented individual
• Knowledge of ad technology ecosystem
• Knowledge of digital ad serving, tracking and implementation
• Familiarity with Excel
• Ability to work across multiple projects effectively that meet deadlines within a fast-paced environment
• Ability to work on-site in Burbank, in a hybrid capacity