Analyst, Search Marketing

31 Minutes ago • 1-2 Years • $59,850 PA - $90,620 PA

Job Summary

Job Description

As a Search Marketing Analyst, you will manage the tactical components of integrated Search Engine Marketing (SEM) campaigns, including Paid Search (PPC). This role involves working with platforms like Google, Microsoft, and Yahoo to assist clients with strategy, planning, and reporting. You will be responsible for holistic SEM program management, data analysis, bid strategy optimization, and implementing best practices to achieve key business goals.
Must have:
  • Manage holistic SEM programs including keywords, ad creative, and strategy
  • Optimize programs towards key business goals and provide reporting
  • Actively participate in meetings and document takeaways
  • Assimilate data from multiple sources and draw actionable conclusions
  • Optimize bid strategy and conduct testing
  • Manage daily program KPIs, thresholds, and campaign budgets
  • Translate campaign/client goals into SEM tactics
  • Implement Paid Search best practices and identify execution issues
  • Monitor emerging industry trends and summarize for stakeholders
  • Leverage and develop proficiencies with SEM platforms, tools, and resources
  • Develop campaign ad copy and tag traffic/creative elements
  • Help develop performance forecasts and budget allocations
  • Collaborate with clients and internal cross-channel colleagues
  • Foster relationships with internal teams, external partners, and clients
  • Possess a four-year degree
  • Have 1 to 2 years of analytical or digital marketing experience
  • Strong ability to problem solve, prioritize tasks, and manage time effectively
  • Detail-oriented approach and desire to achieve objectives accurately
  • Solid quantitative and research skills
  • Proven data interpretation capability
  • Strong communication skills
Good to have:
  • Exposure to SEM
  • Familiarity with prompt-based interaction and generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney)
Perks:
  • Medical coverage
  • Dental coverage
  • Vision coverage
  • Disability insurance
  • 401K
  • Parental and family care leave
  • Family forming assistance
  • Tuition reimbursement
  • Flexible time off

Job Details

Company description

Publicis Groupe is the third largest communications group in the world, present in over 100 countries and employing nearly 80,000 professionals. Listed on the Euronext Paris [FR0000130577] and part of the CAC 40 index, Publicis Groupe offers clients a transversal, unified, and fluid model, providing access to all the Groupe’s tools and expertise worldwide through "The Power of One."

Overview

As a Search Marketing Analyst, you’ll manage the tactical components within integrated Search Engine Marketing (SEM) campaigns, more commonly known as Paid Search, or Pay-per-Click (PPC). Working with Google, Microsoft, and Yahoo (among others), you’ll assist with the strategy, planning and reporting for our clients.

Responsibilities

  • Holistic SEM program management including keywords development, ad creative and strategy, trafficking recommendations, optimizing program towards key business goals and reporting
  • Actively participating in meetings and proactively documenting takeaways and next steps
  • Assimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported
  • Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing.
  • Translating campaign/client goals into SEM tactics and effectively executing those tactics against the client’s strategy
  • Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues
  • Monitoring emerging industry trends and summarizing them for internal and external stakeholders
  • Leveraging and developing proficiencies with SEM platforms, tools and resources
  • Developing campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructions
  • Help develop performance forecasts, budget allocations and providing data-based rationale for these recommendations
  • Collaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion
  • Fostering relationship with internal teams (SEM, S&A and other capabilities), external partners and clients

Qualifications

  • A four-year degree, preferably 1 to 2 years analytical or digital marketing experience; exposure to SEM a plus
  • Strong ability to work closely with your team to problem solve, prioritize tasks, and manage time effectively
  • A detail-oriented approach and a desire to achieve objectives accurately
  • Solid quantitative and research skills, and proven data interpretation capability
  • Familiarity with the digital advertising space and a passion for growing that interest into a career
  • Strong communication skills – you’re clear and thorough, yet concise
  • A passion for building relationships and a desire to contribute to team building and event planning
  • Exudes confidence and won’t hesitate to connect with folks throughout the organization to get the job done right
  • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

Compensation Range: $59,850 - $90,620. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/1/24.

All your information will be kept confidential according to EEO guidelines.

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About The Company

Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history.


Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 98,000 professionals.


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Website: www.publicisgroupe.com

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