Associate Director, Product Manager - App Development (Healthcare Payer)

We are seeking a strategic and motivated Product Manager to lead mobile and web app development within the healthcare payer space. This role will focus on building innovative digital products that enhance the experience of members, providers, and internal users across health plan operations. You will shape the vision, define the roadmap, and drive execution for 1–2 key app-based solutions, ensuring they align with business goals, compliance requirements, and evolving user needs.

Position Purpose:

Responsible for defining the vision and roadmap for 1–2 key digital products and leading their development and delivery. Act as or support the “voice of the customer,” working closely with internal stakeholders and cross-functional teams to ensure product strategies meet customer needs and business objectives. Your leadership and Agile expertise will be critical in shaping the product vision and driving impactful outcomes.

Key Responsibilities:

• Develop a clear and actionable product strategy for app-based solutions within the healthcare payer domain (e.g., member apps, provider portals, claims tools).
• Create and maintain a product roadmap based on market trends, business goals, and user feedback.
• Write and groom user stories, ensuring alignment with Agile best practices and team workflows
• Partner with engineering, UI/UX, QA, compliance, business, and data teams to define, build, and launch products.
• Act as the liaison between stakeholders, translating business needs into technical requirements.
• Be the “voice of the customer” across teams to ensure user needs are central to all phases of product development.
• Own the end-to-end development lifecycle—from ideation through design, development, testing, launch, and iteration.
• Ensure app usability, accessibility, scalability, and compliance (HIPAA, NCQA, CMS) throughout the lifecycle.
• Oversee and maintain product documentation including roadmaps, feature specs, and release notes.
• Track KPIs including app engagement, NPS, retention, and support metrics to identify areas for improvement.
• Demonstrate strong analytical skills to review performance data, identify trends, and make data-driven product decisions.
• Define and drive non-functional requirements like performance monitoring, logging, and disaster recovery
• Launch new features with training, documentation, and marketing support for both internal and external users.
• Lead product demos, end-user education, and adoption strategies in collaboration with customer success teams.

Requirements:

• Bachelor’s degree in Computer Science, Engineering, Business, or a related field.
• Requires 4–6 years of related product management experience.
• Equivalent experience may be considered based on demonstrated accomplishments and skills reflective of this role.
• Proven experience in app development (mobile or web) in healthcare or highly regulated industries preferred.
• Familiarity with payer operations including claims, eligibility, provider directories, and regulatory requirements.

Preferred Experience:

• Knowledge of healthcare interoperability (FHIR, HL7, X12) and CMS compliance (e.g., Interoperability Rule, Blue Button 2.0).
• Experience with mobile frameworks (e.g., React Native, Flutter) and app analytics tools (e.g., Firebase, New Relic).
• Background in user-centered design and digital health product development.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.