Associate Editorial Director

3 Weeks ago • All levels

Job Summary

Job Description

The Associate Editorial Director will drive creative and strategic excellence across EU and US content output. This senior role involves overseeing campaigns, developing toolkits, and implementing publishing systems. The candidate will work with global and EU market teams to drive creative excellence across TikTok, Instagram, and YouTube. This requires balancing structure and speed, shaping decks, docs, and creative strategies for various teams, and leading the fine-tuning of content systems to enable reactive ideation alongside planning, channel growth, and platform best practices. The ideal candidate should have a deep understanding of audience behavior and content formats. They will be responsible for content and publishing strategy, helping markets move fast while maintaining focus and quality.
Must have:
  • Build and implement creative strategies and publishing systems
  • Create toolkits and templates for social media managers
  • Lead social-first campaigns from concept to execution
  • Turn social platform expertise into publishing approaches
  • Work across departments to deliver integrated work
  • Serve as a day-to-day content lead
Perks:
  • 25 days holiday
  • Pension scheme
  • Life assurance
  • WAS Passport and Work From Anywhere schemes

Job Details

Who We Are

We are a global, socially led creative agency, with unrivalled social media and influencer marketing expertise. With over 1,200 people in four continents, we deliver a global perspective to our clients in a time when social media is shaping culture.

We’re proud to be a multi award-winning agency, with Cannes Lions, One Show, Webby and Shorty Awards, to name but a few. Our most recent work has seen us help Amazon Music, Activision and Adidas deliver some of their biggest and most innovative campaigns to date.

As well as creating for clients, we help educate the wider industry. Our Instagram publication The Feed tracks culture at the speed of social. 6,500 people registered or tuned into our events last year, and our reports garnered more than 20 million views.

The Opportunity

Are you chronically online and hyper curious about internet culture?

Are you a strategically minded social media lead who knows how to turn audience knowledge into irresistible ideas?

Do you thrive in the intersection of niche memes, creativity, and deep strategic insight?

Want to shape best-in-class content for one of the most iconic global audio streaming brands?

We’re looking for an Associate Editorial Director to drive creative and strategic excellence across our EU and US content output. Sitting in the global hub team, this role covers everything from campaign oversight to developing toolkits, playbooks and publishing systems that turn brand strategy into best-in-class social content.

This is a senior role within a fast-paced, high-output account for a major music, podcast and audiobook streaming brand. You’ll work with global and EU market teams to drive creative excellence, implement cutting-edge social-first thinking, and evolve how we activate across TikTok, Instagram, and YouTube. You’ll work hand-in-hand with creatives, strategists, and client leads to turn insight into impact, and at scale.

You’ll need to balance structure and speed, setting standards while moving at the pace of culture. You’ll bring clarity to complexity, shaping decks, docs, and creative strategies that teams across markets can pick up and run with. You’ll lead the charge on fine-tuning content systems that allow for reactive ideation alongside planning, channel growth, and platform best practice. A deep understanding of audience behavior, content formats and the trends shaping social is essential.

This role requires sharp instincts, strong creative judgement, and systems thinking. You’ll be the go-to lead on content and publishing strategy, helping markets move fast without losing focus or quality.

What You’ll Have Delivered Elsewhere

  • Built and implemented creative strategies or publishing systems that drive impact.
  • Created toolkits, templates, and playbooks that turned content strategy into clear, actionable frameworks for social media managers or creative teams.
  • Led social-first campaigns from concept to execution, ensuring brand relevance, creative cut-through, and measurable cultural impact.
  • Turned social platform expertise into publishing approaches that account for format, audience and algorithm shifts, and community behaviors.
  • Worked across departments - including creative, strategy, production, paid, influencer - to deliver integrated, best-in-class social work.
  • Served as a day-to-day content lead, reviewing and approving work, guiding teams, and managing up to clients and senior agency leadership.
  • Provided structure and support to content teams, helping them deliver consistently high quality work in fast-turnaround environments.

What Else Are We Looking For?

  • A hybrid social strategist and chronically online creative with deep platform knowledge and strong editorial instincts.
  • Skilled at translating brand strategy and audience insight into clear, replicable social content systems.
  • Thrives in complexity. Loves solving for both the big picture and the day-to-day.
  • Able to lead content teams while keeping editorial vision and tone of voice razor sharp.
  • Calm under pressure. Clear communicator. Comfortable managing up, down and across departments.
  • Experienced in overseeing content planning, reviews and publishing cadence across multiple teams and stakeholders.
  • You’ll know what great looks like on social and how to help others get there.

Our Culture and the Nice Stuff

Equity, Diversity and Inclusion runs in the water here at We Are Social. We are transparent about the changes that are needed, we are focused on making real strides, both internally and within the industry and we strive to truly be a workplace that represents, supports and advocates for ALL. Our Charter for Change in the UK  can be found here which details our focus areas across People, Work and Culture in 2025.

If you require any support, adjustments or accommodations for any reason whatsoever during the recruitment process, please let us know via recuitment@wearesocial.net

So let’s get to the good stuff,  we offer all those things you would naturally expect; 25 days holiday, pension scheme & life assurance. But what we love most is connection, so we have our WAS Passport and Work From Anywhere schemes which allow you to truly connect to colleagues all over the world! 

But what’s life around here really like day-to-day? Well, we ask our people regularly what they think about us/their role and here are some of the most common things they say:

  • I value my manager we have a good relationship
  • We love to ‘get social’ with the people I work with
  • Trusted to get on with the job, without ‘micro-management’!

If this all sounds like the place you have been waiting to find then apply now! What are you waiting for?

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