Associate Product Marketing Manager

Description

Enphase Energy is a global energy technology company and a leading provider of solar, battery, and electric vehicle charging products. Founded in 2006, our innovative microinverter technology revolutionized solar power, making it a safer, more reliable, and scalable energy source. Today, the Enphase Energy System enables users to make, use, save, and sell their own power. Enphase is also one of the most successful and innovative clean energy companies in the world, with more than 80 million products shipped across 160 countries.

Join our dynamic teams designing and developing next-gen energy technologies and help drive a sustainable future!

About the role

We are seeking an ambitious and highly motivated product marketing expert to help drive the market success of our Portable Energy product line. In this role, you will join a team with end-to-end global responsibility for the product line's commercial success, gaining insight into the entire product lifecycle. You will directly contribute to the top-line growth of the business by shaping the strategies that drive customer acquisition.

Working in close partnership with product management and cross-functional teams, you will be the voice of the customer in the market, shaping the product story and driving the adoption of our portable power station ecosystem with a strong B2C focus.

What you will be doing

Go-to-market strategy & execution

• Help craft and drive the go-to-market strategy for the entire Portable Energy product line across geographies.
• Develop and support integrated marketing campaigns designed to drive qualified demand and achieve revenue goals.
• Manage and optimize ongoing email campaigns, customizing messaging for targeted and segmented audiences.
• Develop and manage an influencer marketing program to build brand advocacy and reach new audiences.
• Create a strategic roadmap for website and social media improvements to continuously optimize the online customer journey.

Marketing operations & analytics

• Create and maintain marketing dashboards to regularly track campaign performance, channel effectiveness, and business KPIs.
• Run customer and market analytics to uncover insights that optimize the marketing funnel and directly contribute to sales growth.
• Conduct regular and in-depth competition scans, analysing competitor products and marketing strategies to provide actionable insights for future product upgrades.
• Be obsessed with our customers – know who they are, understand their needs and pain points, and why they choose certain products over others.

Sales enablement & content development

Sales enablement & content development

• Own and create technical and marketing product documentation for external audiences, including datasheets, user guides, and web content.
• Collaborate with the cross-functional design team on product packaging design, ensuring it aligns with our brand and delights customers.
• Develop compelling product value propositions and a full suite of sales enablement tools to improve sales effectiveness.

Who you are and what you bring

Education

• Must have: Bachelor’s degree in marketing or business.
• Preferred: An undergraduate degree in electrical / electronics engineering is a strong plus. MBA from a premier institution is preferred. GPA of 7 & above.

Experience

• Assistant Manager: Minimum 3 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social). 5 years of experience in developing global marketing programs with global stakeholders will be preferred.
• Associate Manager: Minimum 5 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social). 8 years of experience in developing global marketing programs with global stakeholders will be preferred.
• Experience preferably with hardware products or in the consumer electronics, power tools, or renewable energy industry. Experience with B2C products will be a strong preference.
• Demonstrated experience in developing marketing campaigns, creating sales and marketing collateral, and analysing performance data to influence business outcomes.

Skills & tools

• Core skills: Product marketing, go-to-market planning, project management, stellar oral/written communication skills, and data analysis.
• Preferred skills: Digital marketing strategy (including social media and influencer programs).
• Marketing tools: Proficiency in marketing automation platforms like Salesforce Marketing Cloud (SFMC).
• Design & productivity tools: Experience with Figma for collaborating on design mockups; advanced MS Excel and PowerPoint skills are essential.
• Analytics tools: Experience with analytics and business intelligence platforms like Incorta is a strong plus.
• AI in marketing: Expertise in leveraging AI tools to automate/ease repetitive marketing tasks would be a significant advantage.
• Basic finance understanding.

What makes a difference

• This role requires a self-starter who can thrive in a fast-paced, high-pressure environment.
• An entrepreneurial mindset, hands-on attitude, and the ability to manage uncertainty are key.
• Strong project management skills with the ability to handle multiple projects simultaneously.

Additional information

• The role is based in Bangalore, India, and requires working from the office at least three days a week. Eventually, it can be made mandatory all days as per change in company policy.
• You will be required to attend some meetings in the early mornings or late evenings to align with cross-geo teams.