Associate UX Director

5 Hours ago • 8 Years + • $133,400 PA - $193,200 PA

Job Summary

Job Description

The Associate UX Director will lead a team of 5-6 UX designers, focusing on feature development to improve player retention and engagement. The role involves overseeing design across new activity types, UGX systems, social interactions, and player-first monetization strategies. The director will also manage a team, collaborate with other departments, and advocate for a player-centric design process. This position offers the opportunity to shape experiences, grow a team and design culture. They will also be responsible for leading UX strategy and execution across multiple feature areas, balancing quality, usability, and player motivation. This includes evolving UGX tools, enhancing social systems, and identifying new revenue opportunities.
Must have:
  • 8+ years of UX design experience
  • 3+ years in a team leadership role
  • Strong portfolio demonstrating complex feature design
  • Experience leading and growing teams
  • Proficient in social UX and system design

Job Details

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen. Location: Vancouver, Montreal or Edmonton. WE MAKE FUN...FUNNER. We are Full Circle, and we're all about having fun and making great games that people want to play with their friends. As the developers of Skate™, we are set to provide an experience that embraces and builds upon everything our community found special about the previous games. We believe in creating an inclusive world inside and outside of our games for our players and our team. "This position is open to qualified individuals based in Vancouver, Montreal or Edmonton." We are looking for an experienced Associate UX Director to join the Skate team. You will report to the Head of Experience Design Role Overview: We're seeking an experienced Associate UX Design Director to lead a team of 5-6 UX designers within our Feature Pillar. This role is critical to delivering compelling, high-impact features that improve retention, expand our player base, and enhance long-term engagement. As both a UX craft and people leader, you'll oversee design development across features that introduce new activity types, evolve UGX (User-Generated Experiences) systems, strengthen social interactions, and support player-first monetization strategies. This is an opportunity to shape experiences that reach a broader set of player motivations while growing a team and design culture. Responsibilities: Lead UX strategy and execution across multiple feature areas, balancing quality, usability, and player motivation. Manage, mentor, and support a team of UX designers—providing clear direction, feedback, and career development. Partner with Game Design, UI, Engineering, and Product to create features that appeal to both Legacy and Genre players. Evolve UGX tools to empower creativity and provide meaningful rewards through in-game items and experiences. Enhance social systems to foster stronger in-game connections, communities, and collaboration. Help identify and shape new sustainable revenue opportunities without compromising player trust or experience. Advocate for a player-centric design process grounded in research, feedback, and iteration. Qualifications: 8+ years of experience in UX design (preferably in games or interactive products), including 3+ years in a team leadership role managing designers Strong portfolio demonstrating complex feature design and a deep understanding of player behavior and motivation. Experience leading and growing teams through live development or multi-release environments. Proficient in social UX, system design, and/or UGC/UGX tool creation. Effective communicator who excels at cross-functional collaboration and strategic thinking. COMPENSATION AND BENEFITS The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs). PAY RANGES

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About The Company

We exist to inspire the world to play. We put our people first, and we thrive off their diversity in our innovative technology and immersive storytelling. We’re doing the work to give everyone the space to be their full selves while giving back to our community, no matter where you’re working from. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and transform the future of gaming. Join us.

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