Audience Marketing Manager, Architecture
1 Month ago • 5 Years +
Marketing
Job Description
As an Audience Marketing Manager for Architecture at Autodesk, you will collaborate with marketing, business strategy, sales, and customer success teams to define audience-specific messaging and create compelling marketing campaigns. You will develop and execute targeted strategies to drive engagement, lead generation, and customer acquisition, leveraging your experience in Industry, Segment, or Audience Marketing to align with business goals and customer needs.
Good To Have:
- SAAS experience
- B2B experience
Must Have:
- Understand unique needs of architecture audiences.
- Define audience-specific messaging.
- Create compelling marketing campaigns.
- Develop and execute targeted marketing strategies.
- Drive engagement, lead generation, and customer acquisition.
- Develop and execute comprehensive marketing strategies tailored to architecture audiences.
- Generate customer insights for personalized marketing messages.
- Plan, execute, and optimize multi-channel marketing campaigns.
- Collaborate with content team to produce high-quality marketing collateral.
- Represent the company at industry events, trade shows, and conferences.
- 5+ years of Product Marketing Industry or Segment Marketing experience.
- Deep understanding of AEC industry trends and architecture professionals.
- Proven experience in planning and executing successful product launches.
- Strong experience in defining product positioning, messaging, and value propositions.
- Strong analytical skills to interpret data and make data-driven decisions.
- Ability to create compelling marketing content.
- Demonstrated ability to conduct market research and competitive analysis.
- Proficiency in Adobe Analytics or PowerBI.
- Ability to define, track, and analyze key performance and financial indicators.
- Strong presentation skills to communicate strategies and results.
Perks:
- Annual cash bonuses
- Commissions for sales roles
- Stock grants
- Comprehensive benefits package
Position Overview
As a Audience Marketing Manager for Architecture at Autodesk, you will work closely with marketing, business strategy, sales, and customer success teams to understand the unique needs of the architecture audiences we serve, define audience-specific messaging, and create compelling marketing campaigns. You will develop and execute targeted marketing strategies to drive engagement, lead generation, and customer acquisition.
Ideally, you have experience in Industry Marketing, Segment Marketing, or Audience Marketing, allowing you to bring a nuanced understanding of targeted marketing approaches that align with both business goals and customer needs.
Key Responsibilities
What You Will Do:
- Develop and execute comprehensive marketing strategies tailored to the needs and challenges of architecture audiences
- Generate customer insights to develop personalized and relevant marketing messages
- Plan, execute, and optimize multi-channel marketing campaigns to drive lead generation, customer acquisition, and retention in collaboration with campaign development
- Collaborate with the content team to produce high-quality marketing collateral, including case studies, whitepapers, webinars, and blog posts, that resonate with audiences
- Represent the company at industry events, trade shows, and conferences, providing expertise and promoting our solutions
Minimum Qualifications
- 5+ years of Product Marketing Industry or Segment Marketing (SAAS and B2B experience preferred)
- Deep understanding of the AEC industry trends and the needs of architecture professionals.
- Proven experience in planning and executing successful product launches, including go-to-market strategies
- Strong experience in defining product positioning, messaging, and value propositions that resonate with target audiences
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Ability to create compelling marketing content, including product collateral, case studies, whitepapers, and presentations
- Demonstrated ability to conduct market research and competitive analysis to inform product marketing strategies
- Proficiency in Adobe Analytics or PowerBI
- Ability to define, track, and analyze key performance and financial indicators to measure the success of marketing initiatives
- Strong presentation skills with the ability to effectively communicate marketing strategies, plans, and results to stakeholders at all levels
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