Brand Coordinator

Start your game...

Entain Australia & New Zealand are fearlessly revolutionising the sports, racing and wagering industry. We are committed to delivering exceptional and unforgettable customer experiences, fuelled by creativity, innovation, and a strong connection between our audience and industry. Our TAB Brand team leads the creative vision and strategic direction behind Entain’s legacy wagering brand, shaping how we show up across every channel to drive engagement and deliver commercial impact.

We’re on the lookout for a Brand Coordinator ready to bring their creative and strategic skills to a fast-paced, high-impact role. You'll be at the heart of building one of the most dynamic and recognised brands in the wagering and entertainment space. From shaping campaigns that resonate with customers to ensuring our brand voice and visual identity shine across every channel, this is your opportunity to make a real impact.

You’ll work closely with passionate teams and trusted partners to deliver campaigns that not only look great but also build brand love and drive commercial results. If you thrive on variety, enjoy collaborating cross-functionally, and are eager to learn and grow then this is your moment. This role is ideal for someone early in their career who brings energy, ambition, and a desire to develop their strategic and creative capabilities in a supportive and fast-moving environment.

Where and how you can work...

We have offices expanding across multiple locations in New Zealand and Australia. This is a full time role based in our Auckland office.

We’re committed to a flexible work environment, offering a hybrid model that combines the benefits of in-office collaboration with the freedom to work from home. This approach supports work-life balance and respects individual preferences, creating a more personalised and productive way of working.

To succeed in this role, you’ll need to thrive in a dynamic environment, with the flexibility to work some evenings and weekends as needed.

Your day-to-day...

• Ensure brand guidelines (Tone of Voice, Visual Identity) are consistently applied across all Approved Messaging and touchpoints
• Own the weekly Approved Messaging process with CRM, Promotions, and Media to deliver tailored ATL and BTL assets on time
• Manage relationships with external production agencies, ensuring briefs and asset delivery meet agreed go-live dates
• Work closely with Legal, Promotions, and Client Engagement to ensure all promotional content meets brand and regulatory requirements
• Oversee campaign-level budgets, track vendor costs, and support forecasting
• Support wagering campaigns, ensuring creative assets are aligned with product and customer benefits
• Adapt promotional and product-related creative for use across multiple channels and audiences
• Contribute to special projects such as product launches and new advertising initiatives, gaining broader experience as you grow in the role

You're a match if you have…

• 1-3 years of experience in brand, marketing, or advertising roles
• Production knowledge would be ideal, though not required
• Excellent written and verbal communication skills, with the ability to engage a range of stakeholders
• Proven ability to manage multiple projects simultaneously while maintaining strong attention to detail
• Team-oriented and collaborative, with experience working cross-functionally across departments
• Proactive and solution-focused, with a passion for continuous learning and innovation
• Strong analytical skills, with experience using tools like Power BI or campaign performance dashboards
• Confident in applying brand guidelines consistently across various channels and audience types

Who are we?

At Entain Australia & New Zealand, we're on a mission to revolutionise the world of sports and gaming venue entertainment. We're the home of Australia and New Zealand's best gaming and tech talent, with a passion for pushing boundaries and creating unforgettable experiences.

We have a host of leading brands under the Entain umbrella – our customers can experience the best of sports betting and entertainment with Ladbrokes Australia and neds, where together they provide thrilling avenues for sports enthusiasts and racing aficionados alike.

We're also proud to support racing and sport in New Zealand through our 25-year strategic partnership with TAB NZ. The TAB brand in New Zealand connects enthusiasts to the heart of the action, whether it's horse racing, greyhounds, or a variety of thrilling sports. We're excited to be working alongside our other key NZ brands including Sport Nation, Trackside, and our brand new wagering brand betcha.

Entain Lifestyle...

• Paid Medical Insurance: Get covered with Southern Cross medical insurance for you and your family!
• Dedicated Training Plans: Power up your professional growth with our exclusive training programs.
• Birthday Bonus: Take a breather on your special day, courtesy of us. It's your day to shine!
• Be You: Express yourself! We celebrate your unique individuality, creating a supportive and inclusive work atmosphere.
• Office Fun: Our Auckland and Wellington offices are game-ready with a pool table and sports on TV. Work's never been this fun!
• Social Butterflies Welcome, join our clubs and dive into exciting activities regularly!

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion, or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide support for you to express your views and make a positive difference.

Due to the wagering aspect of our industry, applicants must be a minimum of 18 years to apply.

For more information, please reach out to us at careers@entaingroup.com.au or hit apply now.