Brand Marketing Director - The Hunter, Call of the Wild Franchise

Why are we hiring for this role?

Avalanche Studios Group is hiring a Brand Marketing Director to manage brand and marketing strategy for the worlds number one hunting game; The Hunter: Call of the Wild. The position involves leading a team of marketers and implementing innovative brand and marketing strategies that create impact and stimulate demand.

What you'll do:

• As a core member of the product leadership team, you'll be the voice of the player and the champion of our marketing vision. You'll directly influence product strategy, ensuring our game resonates with players and delivers outstanding commercial results.
• Contribute to the strategic direction for the Call of the Wild franchise.
• Lead, mentor, and manage a team of marketers to foster creativity, strategic thought, and excellence.
• Set and drive the implementation of the brand & marketing strategy for The Hunter: COTW
• Build the brand framework and platform for the franchise, maintaining consistent brand attributes, tone, and style.
• Ensure we have a clear framework for measuring the value of activities and know what drives sales and brand growth.
• Track and report on our marketing performance using a robust KPI framework.
• Use deep, motivational and behavioral player insights to assist development teams in designing games that align with player needs.
• Support the creation of unique product positioning and selling points in collaboration with the game leadership team.
• Work with the Insights team to deliver player and market data that informs product and marketing decisions.
• Manage marketing budget forecasting at a game level.
• Advocate for marketing and publishing teams in product decisions.
• Coordinate with game and marketing leads to align our marketing strategies with company objectives.
• Keep connected to games industry developments and monitor player & market trends to bring the latest thinking to our marketing work.

Who you are:

• A senior marketing expert with extensive commercial acumen and strong data fluency, who understands how to navigate the evolving landscape of the gaming industry.
• Demonstrated success in leading marketing teams and developing strategies that resonate with players and achieve business objectives.
• Proven experience and ideally a passion for measuring marketing performance and translating results into insights that add value to the business.
• A strategic marketer with a history of accomplishing long-term brand goals and delivering innovative marketing campaigns that drive growth.
• Eager to mentor and empower others with a collaborative and inclusive management style.
• Passionate about games and gamer culture, with the foresight to anticipate market trends and seize cultural opportunities.

Note: Research shows under-represented groups in the industry (especially women) might not apply to a job if they don’t check off every requirement. At Avalanche, we’re more about your drive to learn and interest in tackling challenges than what’s on your resume! So don’t stress if you don’t tick every box— shoot us your application anyway! Diverse opinions and different experiences are what make our teams so great, not itemized lists of qualifications.

The Stockholm location

Our Stockholm office is situated in Södermalm, the beating heart of the city’s game industry. It’s a physical representation of our games – the lush vegetation of Just Cause and theHunter: Call of the Wild meets corroded metal straight out of Mad Max. It has everything you need to make it your creative base camp.

Our values

At Avalanche Studios Group, we create worlds beyond limits. But that’s not exclusive to our games, so we’re committed to developing a diverse and inclusive workplace. All Avalanchers have a shared responsibility to create an open work environment where everyone is treated equally and respectfully. Being part of our world is not contingent on your heritage, your gender, or sexual orientation. It’s all about your passion and creativity.

How to apply

To apply for this position, please register below and provide your CV in English. We review applications continuously. All further studio-related information is provided under a non-disclosure agreement.

At Avalanche Studios Group we're always on the lookout for talented individuals to join our passionate team, but please note that relocation assistance is not available for this role.