Regional Marketing Director, APAC

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

• Objective based leadership role measured by key results : responsible for development and execution of regional marketing strategies as well as overseeing and managing daily activities.
• Develop and execute comprehensive New Product Introduction (NPI) marketing plans and sustain marketing programs, both short and long range, to support sales and revenue objectives of the organization
• Manage communication, workflow and priorities with regional HQ marketing teams
• Work closely with supporting teams regionally and globally to localize or develop product campaign assets
• Management and tracking of regional marketing budget, drive execution of marketing programs within budget and maximize ROI.
• Demonstrate technical and creative marketing skills to build and maintain healthy relationships with key retail partners through strategic alignment
• Communication with regional distributor and channel partners on various co-marketing activities including coordinating business and marketing development with external companies such as agencies, and partners
• Plan and execute Razer participation in regional industry or store events
• Researches, analyzes and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity
• Lead effort in market share gain in core categories.
• Regular weekly reporting of marketing calendar and activities comparing target outcomes to actual achievements

Pre-Requisites :

• Approximately 15 years or above marketing experience preferably in the gaming/ tech or retail industry
• Extensive experience in all aspects of developing and maintaining marketing strategies to meet company objectives
• Strong understanding of gamer mindset and the gaming and consumer electronics industry and requirements
• Well versed in marketing trends, terminology and best practices
• Willing to travel and work in a multi-national team of professionals
• Excellent verbal and written communication skills
• Good to have: Understanding of esports
• Good to have: Essential AI tools for work such as MS Co-pilot

Are you game?

About Us

At Razer, you'll be at the forefront of the most exciting industry in the world — gaming. Evolving forms of gaming require evolving forms of hardware, software and services. That’s where Razer comes in, offering innovative top-of-the-line products and services to allow gamers to fully immerse in the ultimate gaming experience.

Getting onboard Razer will place you on a global mission to bring gamers closer to the games they love. Razer is a place to do great work, offering you the opportunity to be a part of a global team across 11 countries. Whether you are a hardcore evangelist who breathe life to the latest and greatest gaming gear or a behind-the-scene hero who runs our global operations, you are assured of a career-changing quest that transcends time zones and culture with one single spell: For Gamers. By Gamers.

The journey towards phenomenal-ness won’t come easy. However, we will excel because gamers rely on teamwork. We achieve greatness because we are wicked problem-solvers and tenacious in clinching victories in all that we do. It is the team that makes Razer where it is today and will continue to bring Razer to even greater heights.

Razer is proud to be certified as a Great Place to Work® in both United States and Singapore. This is a testament to our commitment to make your quest at Razer a rewarding one