Brand Marketing Executive, Baby

14 Minutes ago • 1-3 Years

Marketing

Job Description

This is an Expression of Interest role for a Marketing Executive within ZURU's growing Baby Vertical (FMCG business). The role supports the Marketing Manager and brand team in delivering best-in-class strategies across influencer, social, PR, grassroots, and NPD initiatives. Responsibilities include managing influencer activity, executing global social calendars, assisting with NPD launches, managing PR agencies, and contributing to brand strategy using data. The ideal candidate has 1-3 years of relevant brand marketing and campaign management experience in a fast-paced, international FMCG environment.

Good To Have:

Creative yet analytical mindset.
Hunger to continuously learn and grow.
Passionate about marketing, pop culture, and digitally savvy.
Excited to contribute to and thrive within a dynamic team culture.

Must Have:

1-3 years of relevant brand marketing and campaign management experience.
Understanding of core marketing principles, digital media, and influencer management.
Strong ability to multi-task, prioritise, and stay focused.
Excellent verbal and written communication skills.
Proficient in Microsoft Office and relevant marketing and digital platforms.
Based in Auckland office.

Perks:

Culture for Growth
Health & Well Being Benefits (including an onsite 24/7 gym)
Global Opportunities
Surrounded by an A Player Team
Competitive Remuneration
Lots of fresh fruit, coffee, pals fridge and more

Add these skills to join the top 1% applicants for this job

ms-office

cross-functional

communication

budget-management

game-texts

cross-functional-collaboration

monday

microsoft-office

This is an Expression of Interest role for a Marketing Executive position within our growing Baby Vertical

(FMCG business)

By applying, you’ll be considered for current and upcoming opportunities throughout the year that match your skills and experience. Successful candidates may be contacted as relevant positions become available

ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations!

One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more!

Position overview:

We are looking for Marketing Executive (Junior to Intermediate) profiles with 1–3 years of relevant brand marketing and campaign management experience, who is eager to grow their skills in a fast-paced, international FMCG environment!

Roles & Responsibilities

Support the Marketing Manager and wider brand team in delivering best-in-class strategies across influencer, social, PR, grassroots, and NPD initiatives.
Manage influencer activity, including paid campaigns, seeding programs, and relationships with our core influencer team to ensure strong performance and content delivery.
Support the execution of global social calendars, owned channel content, and reporting to drive brand engagement.
Assist with NPD launches and market entry strategies, including positioning, competitor analysis, and cross-functional collaboration.
Manage day-to-day relationships with PR agencies and lead local grassroots activations, ensuring ROI and alignment with brand objectives.
Contribute to brand strategy and growth opportunities using customer, consumer, and performance data.
Support budget tracking, reporting, and the creation of brand assets and presentations for internal and external use.

Skills & Experience

You studied Marketing, Business, or equivalent.
1–2 years’ experience in a marketing role, with a growing understanding of core marketing principles—preferably in brand marketing, digital media, and influencer management.
Strong ability to multi-task, prioritise, and stay focused in a fast-paced, changing environment.
Creative yet analytical mindset, with a hunger to continuously learn and grow.
Excellent verbal and written communication skills.
Proficient in Microsoft Office and relevant marketing and digital platforms
Passionate about marketing, pop culture, and digitally savvy.
Excited to contribute to and thrive within a dynamic team culture!
Our roles are based in our Auckland office

LIFE@ZURU

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.

We recognise that ZURU’s success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.