Senior Trade Marketing, LATAM

ZURU is seeking a Senior Marketing Specialist with 3-5 years of experience to lead LATAM marketing efforts. This role involves driving growth for global brands by managing local and trade marketing initiatives, connecting innovative launches to in-store and online experiences. The specialist will align with global teams, translate insights into action, and ensure strategies reach major retailers across the region, contributing to ZURU's mission of disrupting industries through radical innovation.

Must Have

• Drive growth for world-leading brands across LATAM.
• Own local and trade marketing initiatives.
• Collaborate with retailers for growth and effective displays.
• Ensure marketing approval for all POS assets.
• Provide distributor support and align with brand plans.
• Maintain accurate e-commerce toy listings and optimize online presence.
• Negotiate media opportunities (catalogue, window, online, in-store).
• Customize marketing assets for retailers.
• Collaborate cost-effectively with license partners.
• Review strategies, analyze trends, and provide insights.
• Work closely with internal and external teams, partnering with sales.
• Maintain ZURU’s voice in trade press and support trade show setups.
• Manage local marketing budget strategically.
• Vet and approve local influencers/ambassadors/seeding campaigns.
• Foster an entrepreneurial spirit.
• Exceptional verbal and written communication skills and attention to detail.
• 3-5 years experience in consumer/brand marketing and consumer products industry.
• Trade marketing experience.
• Understanding of standard marketing techniques (social, digital, influencer).
• Knowledge of retail landscape in assigned region(s).
• Ability to problem-solve and present actionable insights.
• Proficiency in MS Office, Excel, G Suite.
• Highly organized, efficient, and adaptable to shifts in priorities.
• Experience with digital marketing tactics, planning & reporting.
• Ability to work effectively across teams and third parties.
• Experienced in Project Management.
• Required languages: Spanish and English.

Good to Have

• Bachelor’s degree in related field
• Figma experience
• Portuguese language proficiency

Perks & Benefits

• Culture for Growth
• Global Opportunities
• Surrounded by an A Player Team

We're searching for a Senior Marketing Specialist (3-5 years of experience) to drive our LATAM marketing efforts from strategy to shelf.

If you thrive on turning global brands into local legends and love seeing your work come to life in stores across the region, let's talk.

ZURU is on a mission to disrupt industries, challenge the status quo, and catalyse change through radical innovation and advances in automation. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; and ZURU Edge is pioneering new-generation FMCG brands to better serve modern consumers.

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5,000 direct and indirect members across more than 30 international locations.

One of the largest toy companies in the world, our globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, and Gumi Yum Surprise.

Role Impact

In this role, you will drive growth for world-leading brands across LATAM by owning local and trade marketing initiatives that connect innovative launches to in-store and online experiences. Align with our global team, turn insights into action, and watch your strategies reach the shelves of the region's biggest retailers.

Roles & Responsibilities

• Strategic Marketing with Retailers: Collaborate with teams to promote growth, create effective displays, initiate global social training, and build marketing proof through BD emails.
• Brand Guardianship: Ensure all POS assets have marketing approval before launch.
• Distributor Support: Provide tools and align distributors with brand plans for effective execution.
• E-commerce Exposure: Keep toy listings accurate and detailed online; audit retailers and optimize online presence. Provide feedback on asset performance.
• Media Opportunities Negotiation: Secure catalogue, window, online, and in-store placements. Customize marketing assets for retailers in collaboration with sales and the China team.
• License Partnerships: Collaborate cost-effectively with license partners to enhance brand impact.
• Measure Success: Review strategies regularly, analyse trends, and provide insights to retailers. Conduct store visits when needed.
• Collaboration: Work closely with internal and external teams, partnering with sales to pursue new opportunities and deepen partnerships.
• Trade Marketing: Maintain ZURU’s voice in trade press and support showroom/trade show setups.
• Manage Local Marketing Budget: Strategically plan and manage the local marketing budget with a focus on adapting quickly to product sales trends.
• Bespoke Local Content Support: Vet and help approve local influencers/ambassadors/seeding campaigns.
• Thought Leadership: Foster an entrepreneurial spirit with a proactive approach.
• Local Marketing Adhoc Support: Support wider business projects when needed.

Skills & Experience

• Bachelor’s degree in related field preferred
• Exceptional verbal and written communication skills and excellent attention to detail
• 3-5 years of experience in consumer or brand marketing and 3-5 years of experience in a consumer products industry
• Trade marketing experience: Executing media in or with retailer
• Understanding of standard marketing techniques including social media, digital, and influencer marketing
• Knowledge of retail landscape in assigned region(s)
• Ability to take conclusions to problem solve and create a plan to reach the goal. Present actionable insights to cross-functional teams
• Strong verbal and written communication skills. Solid proficiency in MS Office, Excel, G Suite. Figma experience a plus
• Highly organized and efficient. Ability to thrive in a high-pressure and time-sensitive environment. Easily adapt to shifts in priorities
• Experience with digital marketing tactics, planning & reporting
• Ability to work effectively across different teams, departments, and third parties
• Experienced in Project Management
• Travel where applicable
• Language required: Spanish and English; Portuguese is highly regarded

LIFE AT ZURU

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.

Get to know us a little better by checking out @lifeatzuru on Instagram or www.zuru.com.

WHAT WE OFFER

• Culture for Growth
• Global Opportunities
• Surrounded by an A Player Team

ZURU – Tomorrow Reimagined

🚀ZURU.com

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.