Marketing Executive, FMCG

Join ZURU's Baby Team as a Junior-Intermediate Marketing Executive. This role involves shaping global brands and driving growth in a fast-paced, innovative FMCG environment. You will manage integrated marketing campaigns, including influencer activities, social media, PR, and support NPD launches, leveraging data to contribute to brand strategy and achieve ambitious goals.

Must Have

• 2-3 years’ experience in brand marketing and campaign management within FMCG
• Deliver best-in-class strategies across influencer, social, PR, grassroots, and NPD initiatives
• Manage influencer activity, paid campaigns, seeding programs, and relationships
• Support execution of global social calendars, owned channel content, and reporting
• Assist with NPD launches and market entry strategies
• Manage day-to-day relationships with PR agencies and lead local grassroots activations
• Contribute to brand strategy and identify growth opportunities using data
• Support budget tracking and reporting, and assist with brand assets and presentations
• Proficient in Microsoft Office and relevant marketing and digital platforms

Perks & Benefits

• Culture for Growth
• Health Benefits
• Global Opportunities
• Surrounded by an A Player Team
• Competitive Remuneration
• Fresh fruit, coffee, pals fridge

Join the Baby Team at ZURU! We’re on the hunt for bold, driven marketers ready to shape global brands and thrive in our fast-paced, innovative environment.

ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations!

One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more!

Position Overview

We are seeking a Junior–Intermediate Marketing Executive with 2–3 years’ experience in brand marketing and campaign management within the fast-moving consumer goods sector. The ideal candidate thrives in high-volume, consumer-driven environments, enjoys accelerating brand growth through integrated marketing campaigns, and is eager to build both strategic and executional capability on an international stage.

Roles & Responsibilities

• Work with the Marketing Manager and wider brand team to deliver best-in-class strategies across influencer, social, PR, grassroots, and NPD initiatives.
• Manage influencer activity, including paid campaigns, seeding programs, and relationships with our core influencer team, to ensure strong performance and high-quality content delivery.
• Support the execution of global social calendars, owned channel content, and reporting to continuously drive brand engagement.
• Assist with NPD launches and market entry strategies, including positioning, competitor analysis, and cross-functional collaboration.
• Manage day-to-day relationships with PR agencies and lead local grassroots activations, ensuring strong ROI and alignment with brand objectives.
• Contribute to brand strategy and identify growth opportunities by leveraging customer, consumer, and performance data.
• Support budget tracking and reporting, and assist with the creation of brand assets and presentations for internal and external use.

Skills & Experience

• You studied Marketing, Business, or equivalent.
• 2-3 years’ experience within the marketing space, with a growing understanding of core marketing principles—preferably in brand marketing, digital media, and influencer management.
• Strong ability to multi-task, prioritise, and stay focused in a fast-paced, changing environment.
• Creative yet analytical mindset, with a hunger to continuously learn and grow.
• Excellent verbal and written communication skills.
• Proficient in Microsoft Office and relevant marketing and digital platforms
• Passionate about marketing, pop culture, and digitally savvy.
• Excited to contribute to and thrive within a dynamic team culture!
• Our roles are based in our Auckland office

LIFE@ZURU

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.

We recognise that ZURU’s success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.

WHAT WE OFFER

🌱 Culture for Growth

🧘 Health Benefits

🌎 Global Opportunities

💡 Surrounded by an A Player Team

💰 Competitive Remuneration

🍓 Lots of fresh fruit, coffee, pals fridge and more

ZURU – Tomorrow Reimagined

🚀ZURU.com

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.