Marketing Specialist, FMCG

In this role, you will be the driving force behind the growth of our baby brands in Europe, particularly in the DACH, CEE, and GCC regions. You will support the Marketing Manager in implementing local marketing strategies according to best-in-class FMCG standards, and actively shape new go-to-market plans, product launches, and influencer campaigns. Through close collaboration with internal teams, external agencies, and retail partners, you will ensure that every marketing activity has a measurable impact on brand growth, visibility, and revenue. Your work will provide valuable insights, optimize budgets and campaigns, and ensure our brands are optimally positioned in all relevant markets.

Must Have

• Support the Marketing Manager in planning and implementing marketing activities for baby brands in DACH, CEE, and GCC.
• Contribute to growth plans, go-to-market strategies, NPD launches, and retail activations in Europe.
• Manage PR agencies, conduct influencer campaigns, and coordinate global influencer seeding activities.
• Monitor digital marketing campaigns, implement retail marketing, and optimize dealer listings.
• Support budget reconciliation, customer service updates, and campaign evaluation for recommendations.
• 3-4 years of experience in brand, digital, or agency marketing.
• Team player who fosters a positive and high-performing culture.
• Energetic, creative, solution-oriented, and independent.
• Strong multitasking and prioritization skills with growth-oriented thinking.
• Excellent English skills, presentation skills, and social media familiarity.

Good to Have

• Multinational experience
• Additional languages

Perks & Benefits

• Dynamic and friendly work environment
• Competitive compensation
• Flexible working hours
• Modern office in Frankfurt city center with excellent public transport connections or parking facilities
• Coffee, water, and fruit in the office kitchen
• Office breakfast every first Tuesday of the month

Influencer campaigns, product launches, brand success – Shape the future of our FMCG brands at ZURU

Our brands:

• Rascals (@rascals)
• Millie Moon (@mymilliemoon)

About ZURU

Founded in 2003 by brothers Nick and Mat Mowbray, ZURU has quickly grown into an international company with over 5,000 employees in more than 30 locations worldwide. As one of the largest toy companies in the world, our globally recognized and award-winning brand portfolio includes Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, Snackles, and many more. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, and Gumi Yum Surprise.

Position Overview

In this role, you will be the driving force behind the growth of our baby brands in Europe, particularly in the DACH, CEE, and GCC regions. You will support the Marketing Manager not only in implementing local marketing strategies according to best-in-class FMCG standards but also actively shape new go-to-market plans, product launches, and influencer campaigns.

Through close collaboration with internal teams, external agencies, and retail partners, you will ensure that every marketing activity has a measurable impact on brand growth, visibility, and revenue. Your work will provide valuable insights, optimize budgets and campaigns, and ensure our brands are optimally positioned in all relevant markets.

Your Responsibilities:

• Marketing Support: Support the Marketing Manager in planning and implementing marketing activities for our baby brands in DACH, CEE, and GCC.
• Brand Growth: Collaborate on growth plans, go-to-market strategies, NPD launches, and retail activations in Europe.
• Influencer & PR: Manage PR agencies, conduct influencer campaigns, and coordinate global influencer seeding activities.
• Digital & Retail: Monitor digital marketing campaigns, implement retail marketing, and optimize dealer listings.
• Insights & Budgets: Support budget reconciliation, customer service updates, and evaluation of campaigns to derive recommendations for action.

Your Profile:

• Marketing Experience: 3–4 years in brand, digital, or agency marketing, ideally with multinational experience.
• Team Culture: Team player who fosters a positive and high-performing culture.
• Hands-on Mentality: Energetic, creative, solution-oriented, and independent.
• Strategic & Curious: Strong multitasking and prioritization skills with growth-oriented thinking.
• Communication: Excellent English skills, presentation skills, and social media familiarity; additional languages an advantage.

LIFE@ZURU

What we offer you:

• A dynamic and friendly work environment
• Competitive compensation
• Flexible working hours
• A modernly equipped office in Frankfurt city center with excellent public transport connections or parking facilities
• Coffee, water, and fruit in the office kitchen
• Office breakfast every 1st Tuesday of the month

ZURU – Tomorrow Reimagined

🚀ZURU.com

#LI-FR1

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.