Senior Product Marketing Manager

The Senior Product Marketing Manager at Kabam is responsible for building and executing marketing strategies for new and live games to achieve business goals. This includes shaping brand identity, planning consumer-focused campaigns, defining marketing priorities, leading cross-functional teams for detailed planning, and ensuring execution. The role requires close alignment with game studios, building relationships with external partners, and staying updated on market trends, all while being an on-site, full-time position in Vancouver.

Must Have

• Identify marketing opportunities & tasks to achieve business goals for new and live titles
• Devise brand strategy, including brand identity, positioning, and key messaging
• Build marketing initiatives for new and live titles and lead discussions with cross-functional teams
• Develop marketing campaign strategies based on game content plans and consumer insights
• Lead cross-functional discussions to develop detailed strategies and plans
• Work with Consumer Insights and Product Development to understand product appeal for various audience segments
• Execute marketing programs to drive organic traffic (PR, partnerships)
• Build a campaign calendar and ensure consistent execution across all channels
• Build product-focused presentations to evangelize key features and marketing roadmaps
• Build brand guidelines and lead communications with cross-functional teams
• Build key branding asset plan and lead brainstorming process
• Work with ASO manager to build a platform asset strategy
• Work with the Growth team to ensure growth marketing strategy alignment
• Stay updated on competition and market trends to inform marketing strategies
• Build relationships with Game Development and Licensing partners
• Oversee partner and vendor relationships for marketing initiatives
• Partner with Business Development to represent brands with 1st party partners
• Assist in managing annual marketing budgets

Good to Have

• Master's degree in Marketing, Business, or related field

Perks & Benefits

• Extended Health Coverage (health, dental, life, disability, paramedical services)
• DEIB Benefits (gender-affirming care, fertility care, hormonal treatments)
• Flexible Spending Accounts (group RRSP/TFSA, Health Spending account, Personal Spending Account)
• RRSP Matching
• Paid Parental Leave
• Flexible Paid Time Off
• Paid Time Off for Volunteering
• Sick Leave
• Holiday Closures
• Employee and Family Assistance Program (crisis management, mental health, financial well-being)
• Telus Virtual Health (remote healthcare access)
• Learning and growth (lunch & learns, education stipend)
• Pay transparency
• Cool office spaces
• Dedicated paid day off for volunteering

At Kabam, we’re constantly raising the bar of excellence in free-to-play gaming. We hire for passion and diversity so that we can triumph in our collective skill. Our teams are made up of a fusion of personalities and interests bound together by a collaborative nature, fun-loving culture, and a drive to do what it takes to make great games. And this is where you come in…

Reporting to the Senior Director, Head of Product Marketing, the Senior Product Marketing Manager builds marketing strategy to achieve new and live games' business goals. With a clear understanding of the business goal, this role involves shaping the brand identity, planning consumer-focused marketing strategies and programs to achieve targets, defining marketing priorities, leading the discussion with cross-functional teams for detailed planning, and ensuring execution with project leadership. During the process, the Senior Product Marketing Manager must also be closely aligned with game studios to ensure the marketing goal and programs are aligned with their development & live-ops plan. This role also requires building good relationships with external partners and lead agencies and staying updated on market trends.

This role is a full-time, on-site position based 5 days a week at our Downtown Vancouver studio.

In this role, you can expect to:

• Key Accountabilities

• Strategic Planning:
• Identify marketing opportunities & tasks to achieve business goals for new and live titles.
• Devise brand strategy, including brand identity, positioning, and key messaging.
• Build marketing initiatives for new and live titles and lead discussions with cross-functional teams, including game studios.
• Develop marketing campaign strategies based on game content plans and consumer insights to support the success of new and live titles.
• Lead cross-functional discussions to develop detailed strategies and plans.
• Work with Consumer Insights and Product Development to understand product appeal for various audience segments.

• Marketing Strategy Execution:
• Execute marketing programs to drive organic traffic that falls into branding activity area - i.e., PR, and partnerships.
• Build a campaign calendar encompassing all activities and ensure consistent execution across all channels with cross-functional teams and external vendors.
• Build product-focused presentations to evangelize key features and marketing roadmaps.
• Build brand guidelines and lead communications with cross-functional team, especially for new games.
• Build key branding asset plan and lead brainstorming process to ensure alignment with branding strategy and act as a center of branding-related communications.
• Work with ASO manager to build a platform asset strategy that is highly integrated into game content roadmap and brand guideline.
• Work with the Growth team to ensure growth marketing strategy is aligned with business goal along with creative strategy discussion to make sure alignment with target audience and key marketing initiatives.
• Stay updated on competition and market trends to inform marketing strategies.

• Relationship Management:
• Build relationships with Game Development, and Licensing partners.
• Oversee partner and vendor relationships for marketing initiatives.
• Partner with Business Development to represent brands with 1st party partners.

• Budget Management:
• Assist in managing annual marketing budgets.

To be successful in this role, your background includes:

• Bachelor's degree in Marketing, Business, or related field (Master's degree preferred).
• 7+ years of experience in brand marketing, preferably in the gaming industry.
• Strategic thinker with a track record of achieving results.
• Proactive performer to find business opportunities.
• Project leadership to lead marketing initiatives and communications.
• Understanding of consumer insights and their application in marketing.
• Strong cross-functional collaboration skills.
• Budget management and financial analysis proficiency.
• Excellent communication and presentation skills.
• Ability to thrive in a fast-paced, dynamic environment.
• Passion for gaming and gaming culture knowledge.

Our success is due to the hard work of our people. We share our success with our people through flexible benefits and reward programs, sweet swag, snacks, and more. Here’s a look at some of the support we provide our people:

• Extended Health Coverage: effective day one, no waiting period! Our benefits cover health, dental, life, disability, and extended paramedical services such as vision care, mental health practitioners, massage, physiotherapy, acupuncture, and much more.
• DEIB Benefits: DEIB is important to us and to our people - that’s why our benefits include gender-affirming care, fertility care, and other hormonal treatments and drugs.
• Flexible Spending Accounts: our benefits are built on a flex credit model, so you’re able to choose the coverage levels that are right for you, and allocate the rest to a group RRSP/TFSA, Health Spending account, and/or Personal Spending Account.
• RRSP Matching: everyone retires eventually, and we help our people save for their futures with a contribution matching program once you reach 90 days with us.
• PTO and Parental Leave: we offer paid parental leave, flexible paid time off, paid time off for volunteering, sick leave, and holiday closures.
• Employee and Family Assistance Program: this program provides crisis management support, immediate mental health care, and generalized support for emotional, mental, and financial well-being.
• Telus Virtual Health: we provide increased access to remote healthcare providers for prescription refills or referrals from the comfort of your home.
• Learning and growth: We encourage people to grow both personally and professionally, and support this through regular lunch & learns and an education stipend.
• Pay transparency: We share with employees the pay range their role falls within and clear career maps to determine how they can grow within their role or level-up to a promotion.
• Cool spaces: Our offices are in San Francisco, Los Angeles, Vancouver, Montreal, Prince Edward Island, and Seoul. Whether it’s summers on the rooftop patio in Downtown Vancouver, watching the fireworks in Montreal’s South Shore, or trying local eats in Downtown Charlottetown - we want our people to feel like their time spent in office is worthwhile!
• Giving back: Kabammers have a dedicated paid day off every year to volunteer to a cause close to their hearts. Some teams even band together for group volunteer days off-site!

The typical hiring range listed above is specific to candidates located in Vancouver. The salary will be determined based on your knowledge, skills and competencies, and you’ll have room to grow after you join!

If you’re interested in the position but your expectations don’t fully align with the provided range, we still encourage you to apply! Considerations may be made based on your experience level.

Excited by this opportunity? Kabam is dedicated to growing our diverse and inclusive workforce, so if your past experience doesn’t perfectly match the listed requirements we encourage you to apply anyways - you could be a great fit for this or other positions.

We invite you to apply now and start the conversation with us. Together, we can create and support some of the best games ever made and entertain the world!

Kabam is an Equal Employment Opportunity employer committed to building a diverse and equitable workplace, and inclusive environment for all existing and potential employees. Employment decisions are based on candidate qualifications and business need, not race, color, ancestry, place of origin, age, sex (including pregnancy), gender identity or expression, sexual orientation, political belief, religion, creed, marital or family status, medical condition, genetic information, physical or mental disability, military or veteran status, prior criminal conviction or any other protected class in accordance with federal, state or provincial and local laws and ordinances. Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.