Brand Marketing - Fresh Grad

2 Months ago • All levels • Marketing

Job Summary

Job Description

The Brand Marketing role involves supporting the promotion of games and engaging with the community. Responsibilities include designing marketing strategies, analyzing user behavior, creating content, and managing projects. This also involves assisting with daily branding tasks, internal processes, and collaborating with other departments to achieve marketing goals. The role requires strong communication and analytical skills, along with a keen interest in marketing and branding within the internet and gaming industries.
Must have:
  • Bachelor's degree or above
  • Strong logical thinking and language skills
  • Excellent written and verbal English communication skills
  • Fluent oral Chinese to liaise with teams
  • Great sense of responsibility
Good to have:
  • Ability in content production (video editing, painting, etc.)
  • Great sense of the Internet and marketing
  • Experience in we media, advertisement

Job Details

Who Are We?

HoYoverse is committed to providing immersive virtual world experiences to players around the world. We have brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content.

Community is at the heart of everything we do. We are devoted to engaging fans and fostering an enthusiastic and inclusive global community that provides access and encouragement for people to share their passion for ACG (Animation, Comics, and Games) through their own creativity and skills.

Pushing the boundaries of imagination, we consistently explore cutting-edge game development technologies, and have accumulated leading technical capabilities in cel shading, cloud gaming, and other fields.

In the future, we will continue to expand our content production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.

When you apply to a position with HoYoverse, we will process your personal data. To learn more about how we process your data, we encourage you to review our comprehensive Global Applicant and Candidate Privacy Policy. This policy provides detailed insights into how your information is collected, used, and protected throughout the application process.

What You Will Do:

  • Based on the needs of business unit and product, participate in the key promotion period, including design of market strategy, user analysis, ideation, external communication, and quality control, and support in data collection, creative planning, content writing and etc;
  • Support daily work of branding including data analysis, material development, project follow up as well as internal financial and legal process;
  • Assist in cooperation between departments, accomplish marketing assignment, and achieve branding target.

What We Are Looking For:

  • Bachelor's degree or above, and occupy strong logical thinking and language communication skills, ability in content production (video editing, painting, etc.) is a plus;
  • Have great sense of Internet and marketing, as well as keen perception and judgment of marketing strategy;
  • Have great sense of responsibility, as well as a strong learning, time management and executive skill;
  • Interested in marketing and branding, experience in we media, advertisement and Internet industry is a plus;
  • Excellent written and verbal communication skills in English and fluent oral Chinese to liaise with teams.

We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you're looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.

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