Sony Interactive Entertainment is seeking a Brand Marketing Specialist for a 12-month contract in London, UK. This role supports PlayStation Studios games, reporting to a Senior Brand Manager within the Global Games Marketing team. The specialist will implement brand and global go-to-market strategies for high-profile game titles, ensuring PlayStation maintains leadership in critical markets. The ideal candidate is a highly driven marketing professional experienced in multi-channel campaigns, demonstrating strong collaboration and communication skills to drive marketing and business results.

Must Have

• Collaborate with global marketing teams on integrated marketing campaigns
• Manage asset localisation and distribution via internal digital asset management systems
• Develop and submit briefs for tactical projects, tracking progress from development to execution
• Manage and track global marketing budget, submitting and tracking purchase orders
• Manage global asset submissions for compliance reviews and collate feedback
• Work closely with product, marketing communications, PR, sales, account management, operations, agencies, and content partners
• Oversee internal and external creative, media, and digital teams/agencies
• 2+ years of administrative and/or business office experience
• At least a Bachelor’s degree or equivalent

Good to Have

• Passionate about gaming and gaming culture
• Maintain confidentiality with privileged information
• Work well with others and balance a high-pressure environment
• Goal-oriented with dedication to high standards
• Collaborative work style
• Energetic, ambitious, enthusiastic, focused, and hard-working teammate
• Skilled multi-tasker able to distil information into clear plans
• Strong communication and collaboration skills to form deep and trusted relationships
• Experience collaborating with and presenting to partners at multiple levels
• Evidence of being proactive and delivering exceptional results

Perks & Benefits

• Hybrid working model (FlexModes)
• On Site Gym
• Subsidised Café
• Free soft drinks
• On site bar
• Access to cycle garage and showers

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Role Overview:

Sony Interactive Entertainment is looking to hire a Brand Marketing Specialist to support our games developed by PlayStation Studios. Reporting directly into a Senior Brand, Manager in the Global Games Marketing team, this role will work closely with a team of global marketers and partner with development studios to implement the brand and global go-to-market marketing strategy for several high-profile game titles. This role is instrumental in ensuring that PlayStation sustains leadership in one of most critical markets globally.

This person should be a highly driven experienced marketing professional who has built experience in implementing complex multi-channel campaigns that drive marketing and business results. The position will require high levels of collaboration and communication.

What you’ll be doing:

• Collaborate with global marketing teams to complete integrated marketing campaigns including broadcast, digital, social, CRM, search, promotions, retail/channels that drive commercial results and brand affinity with scale and impact across the globe
• Asset localisation and management – brief in global tactical plans and assets for localisation. Track the development and approval of assets prior to distribution to cross-functional teams via internal digital asset management systems
• Manage tactical projects – work with Brand Managers to develop and submit briefs for tactical projects that may come up over the course of a campaign. Track and report on the projects progress from development to execution
• PO and budget management – Run and track global marketing budget against business objectives. Submit and track purchase orders sent by Brand Managers. Reconcile and coordinate with Brand Managers and Financial Analysts on monthly reports/accruals
• Global compliance reviews – manage global asset submissions to local and international review teams as well as compliance groups for feedback and clearances. Collate and return collected feedback to the relevant brand stakeholders to review an act upon as needed
• Work closely with product, marketing communications teams, PR, sales, account management, operations, agencies, content partners on go-to-market development and campaign launches
• Oversee internal and external creative, media and digital teams/agencies as required

What we’re looking for:

• You are passionate about gaming and gaming culture!
• Strong verbal and written communication skills
• Maintain confidentiality with privileged information, work well with others, and balance a high-pressure environment.
• Goal-oriented and with dedication to high standards and passionate about goals/ beliefs in the face of complex obstacles/roadblocks
• You are a collaborator – Working efficiently & cooperatively with peers and internal/external partners.
• Experience working across multiple teams/stakeholders to gather, reconcile, and summarise feedback.
• Experience and understanding of basic business operations with critical thinking and prioritisation skills.
• Lead reporting projects in a dynamic and fluid environment.
• Strong tracking and follow-up skills are a must.

Related experience/education:

• 2+ years of administrative and/or business office experience
• At least a Bachelor’s degree or equivalent

Preferred Qualities

• An energetic, ambitious, enthusiastic, focused, and hard-working teammate!
• Skilled multi-tasker able to understand how to distil information into clear plans.
• Strong communication and collaboration skills with the ability to form deep and trusted relationships, across organisations, to achieve goals
• Experience collaborating with and presenting to partners at multiple levels
• Evidence of being proactive and delivering exceptional results is a bonus

Benefits:

• Hybrid working model (FlexModes)
• On Site Gym
• Subsidised Café
• Free soft drinks
• On site bar
• Access to cycle garage and showers

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy or maternity, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

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Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.