Brand & Marketing Strategist - B2B

Brand & Marketing Strategist

Location: RemoteDevelopment

Center, Ahmedabad, Gujarat, India.

Headquarters: Dallas

At Solvative, we are more than just a company; we are a dedicated team of problem solvers, innovators, and creators committed to shaping the future through technology and innovation. Our journey began with a simple yet powerful idea - to solve complex challenges and provide innovative solutions that make a positive impact on businesses and society.

Job Description:

We are looking for a dynamic marketing & brand strategist to drive B2B marketing initiatives, enhance brand positioning, and generate demand for our IT services and products. The ideal candidate is a strategic thinker with hands-on experience in developing and executing multi-channel marketing campaigns for a technology-driven company.

Experience: 3-4 years

Responsibilities:

• Develop and execute B2B marketing strategies that align with business goals, target audiences, and industry trends.
• Collaborate with sales and product teams to create compelling marketing assets, case studies, and white whitepapers.
• Drive brand positioning and messaging to establish a strong market presence.
• Plan and implement integrated marketing campaigns, including digital, content, email, and event marketing.
• Conduct market research and competitor analysis to identify opportunities for growth.
• Oversee social media strategy and engagement to enhance brand visibility.
• Track, analyze, and report on campaign performance, leveraging insights to refine strategies.
• Stay updated with B2B marketing trends, MarTech tools, and best practices to drive continuous improvement.

Qualifications:

• 3+ years of experience in B2B marketing, brand strategy, or related roles in the IT services or SaaS industry.
• Proven track record of demand generation, lead nurturing, and account-based marketing (ABM).
• Experience with marketing automation tools (HubSpot, Marketo, Pardot, etc.).
• Proficiency in SEO, PPC, Google Analytics, and CRM platforms.
• Excellent content marketing and copywriting skills.
• Ability to work collaboratively across teams and communicate effectively.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Bachelor's degree in marketing, digital marketing, or a related field (master's degree is a plus).
• Proficiency with digital marketing tools and platforms, including Google Ads, social media advertising, email marketing platforms, and SEO tools.
• Creative mindset with the ability to think outside the box.
• Familiarity with graphic design and multimedia content creation is a plus.

Why Solvative?

• Top-of-the-line Apple laptops for increased mobility and better productivity.
• Medical insurance for all permanent employees.
• The opportunity of working with an organization that believes in investing in employees’ growth.
• An informal work environment that enables you to have fun while being productive.
• Lots and lots of fun activities: we take over one of the nearby restaurants every last Friday of the month, tickets to all Marvel movies for the entire team, company picnics, and more!