Business Development Lead - Interactive
Sawhorse Productions
Job Summary
Sawhorse Productions is looking for a Business Development Lead to spearhead growth and expand client partnerships within its Interactive Department. This role involves driving the development of branded and immersive marketing strategies across UGC gaming platforms, Augmented/Virtual Reality applets, Gen A.I. activations, and experiential events. The Business Development Lead will identify and cultivate strategic opportunities, develop targeted sales strategies, and build relationships with top-tier brands and entertainment properties to grow the portfolio of cutting-edge projects. Success in this role necessitates a deep understanding of gaming, metaverse ecosystems, and emerging digital engagement trends.
Must Have
- Drive growth and expand client partnerships
- Develop marketing strategies
- Identify strategic opportunities
- Build relationships with clients
Good to Have
- Experience with account-based marketing.
- Multi-lingual or international experience.
- Experience with Traditional Commercials & Branded Content.
Job Description
Sawhorse Productions is a Los Angeles based, Award winning full-service creative studio turning ideas into unforgettable experiences through captivating branded content, viral social moments, and groundbreaking interactive experiences. We partner with industry-leading brands, artists, and studios such as Walmart, Google, NBCUniversal, Fanatics, Toyota, Pepsi and Alo to deliver industry-leading, innovative multi-platform content. At Sawhorse, we believe in fostering a culture of collaboration, creativity, and relentless excellence while shaping the future of digital storytelling.
Our releases include: [Roblox, Fortnite, Rec Room, ZEPETO]
- Roblox: Walmart Discovered - 2024 ADDY Winner
- Roblox: Fenty - 2024 Webby winner
- Roblox: Alo Sanctuary
- Roblox: Beetlejuice Escape the Afterlife
- Roblox: Lamborghini Lanzador Lab - 2024 Telly Winner
- Roblox: Elton John’s 'Beyond The Yellow Brick Road'
- Roblox: Olivia Rodrigo
- Roblox: Fashion Klossette
- Gen AI applet: Coca - Cola Cappy
- And numerous digital fashion releases on UGC Gaming platforms - Sawhorse Productions
Sawhorse Productions is seeking a Business Development Lead to drive growth and expand client partnerships within our Interactive Department, shaping the future of branded and immersive marketing through leading UGC gaming platforms, Augmented/Virtual Reality applets, Gen A.I. activations and experiential events.
In this role, you will identify and cultivate strategic opportunities across custom-built interactive experiences, user-generated content (UGC) platforms, and metaverse environments. With a strong focus on partnering with top-tier brands and entertainment properties, you will develop targeted sales strategies and build relationships with potential clients to grow our portfolio of cutting-edge projects. Success in this position requires a deep understanding of gaming, metaverse ecosystems, and emerging digital engagement trends.