The Business Manager will be responsible for influencing and driving business and product decisions for Apple product lines. This involves collaborating with various teams, including Product Marketing Managers, Engineering, Operations, Finance, Customer Analytics, Sales, and Market Research. The role requires analyzing sales trends, customer activations, surveys, and market research to inform product and business strategies. The Business Manager will integrate diverse datasets to create and present demand forecasts and business insights to senior leadership and support special projects. The role involves advising on product pricing, feature decisions, and line-up decisions based on business analyses, considering units, revenue, and margin implications.