Business Product Management, Director – Automotive CRM

Job Summary

We are seeking a highly strategic and customer-focused Lead/Director of Business Product Management to define, lead, and execute the vision and roadmap for our Automotive CRM platform. In this role, you will act as the voice of our customers dealers and end users translating their needs into product strategies that deliver measurable business value. This leader will work cross-functionally across product management teams, engineering, marketing, and partner teams to set direction, prioritize initiatives, and ensure the successful delivery of innovative solutions that transform the automotive customer relationship experience.

Roles & Responsibilities

Strategic Leadership

• Partner to create a long-term product vision and strategy for the Automotive CRM portfolio.
• Develop and communicate a clear product roadmap aligned with company objectives and customer needs.
• Identify emerging trends in automotive retail, digital transformation, and CRM best practices to shape strategic initiatives.

Customer & Partner Advocacy

• Serve as the voice of the customer, ensuring dealer and partner feedback drives product priorities.
• Build strong relationships with dealers and industry stakeholders to understand pain points, opportunities, and market shifts.
• Translate customer insights into actionable product requirements.

Product Execution

• Lead discovery, business case development, and prioritization of new product initiatives.
• Collaborate with engineering, product architects, and data teams to deliver innovative and scalable CRM capabilities.
• Define success metrics, monitor performance, and iterate to continuously improve product adoption and impact.

Cross-Functional Collaboration

• Partner with sales, product marketing, and customer success to support go-to-market strategies and drive adoption.
• Work closely with internal stakeholders to balance customer needs with technical feasibility and business impact.
• Influence executive stakeholders through data-driven recommendations.
• Foster a culture of innovation, customer obsession, and accountability.

Qualifications & Educational Requirements

• 8+ years of experience in product management, with at least 3+ years in a leadership role (experience in CRM and the automotive industry required).
• Proven track record of defining and delivering successful SaaS or CRM product strategies.
• Deep understanding of automotive retail, dealer operations, and OEM ecosystems.
• Strong analytical, problem-solving, and business case development skills.
• Exceptional communication and storytelling abilities, with experience presenting and aligning with senior executives and external partners.
• Ability to thrive in a fast-paced, evolving environment with multiple priorities.
• Hands-on expertise in building and applying LLM-driven capabilities to optimize CRM systems and marketing workflows.
• Extensive experience optimizing CRM workflows and integrating marketing operations to drive campaign performance and customer engagement.

Perks and Benefits

• Competitive compensation and generous stock options
• 100% employer-paid top-of-the-line medical, dental, and vision coverage
• Great benefits including unlimited PTO, parental leave, and free snacks and beverages
• The opportunity to work with some of the brightest minds from Silicon Valley’s most dominant and successful companies
• Be part of an early-stage, hyper-growth start-up with the opportunity to grow and prosper
• Work on the latest and coolest technologies – everything is home-grown and built ground-up
• A dynamic work environment with a strong sense of community and collaboration
• The open and transparent culture that encourages innovation, rewards performance, and discourages hierarchy
• Exciting opportunities for career growth and development