Campaign Engineer

CM seeks a Campaign Engineer (Salesforce Marketing Cloud)  to join our team. This role focuses on audience management, handling production launches, monitoring deliverability, overseeing automated campaigns, and executing a process for proofing campaign variations before launch.  The ideal candidate will have experience with Salesforce Marketing Cloud in an agency or other professional services environment.

You will

• Develop and manage audience segments using Salesforce Marketing Cloud tools, including Data Extensions, SQL queries and Journey entry/exit criteria.  Ensure accurate and relevant audience targeting based on campaign objectives and customer data.
• Manage data extensions, queries, A/B testing, and Test/Control groups.
• Develop and execute a process for delivering “proofs” of every campaign touch variation to internal (agency) and external (client) stakeholders.  Follow agency best practices.  Develop campaign test data and maintain proofing lists.
• Oversee the deployment of marketing campaigns, ensuring timely and successful launches.  Monitor campaign performance and troubleshoot any issues that arise during deployment.
• Manage Email Channel configuration (SPF, DKIM, DMARC).  Ensure proper use of Sender Profiles (marketing or transactional).  Manage Sender Reputation (consistent sending patterns, feedback from ISPs).  Experience with a deliverability platform like Validity is a plus.
• Set up and manage triggered sends to automate real-time responses based on customer actions.
• Generate campaign performance reports to monitor operations.  Track key metrics, including open, click-through, and conversion rates, to measure campaign success.
• Work closely with internal teams (strategists, designers, account leads, and project managers) to understand requirements, provide technical guidance, and ensure successful project delivery.

You have

• Advanced English level (B2+ at least)
• 3+ years of experience in a similar role.  Proven track record of successfully managing and launching marketing campaigns.  Proficiency with Email Studio, Journey Builder, and Automation Studio.
• Strong experience with Salesforce Marketing Cloud
• Proficiently managing and integrating data with data extensions.
• Experience managing multiple tasks simultaneously and ensuring timely delivery.
• Strong verbal and written communication skills, capable of conveying complex technical concepts to non-technical stakeholders

What We Offer:

• Maternity and parental leave extra days
• Competitive benefits packages
• Vacation, compassionate leave, sick days, and flex days
• Access to online services for families and new parents
• Diversity and Inclusion Board with 12 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts
• And more…

At Critical Mass, we value our employees and offer competitive compensation and benefits packages.  If you’re looking for a challenging and rewarding opportunity to make a significant impact on the lives of our employees, we encourage you to apply for this exciting position today!

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

The ask stems from our want to:

Strengthen opportunity for continuous learning
Improve collaboration and team relationships.
Increase employee engagement

This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.