Campaign Engineer

1 Hour ago • 3 Years +

Job Summary

Job Description

The Campaign Engineer will be responsible for managing audience segments, handling production launches, monitoring deliverability, overseeing automated campaigns, and executing a proofing process for campaign variations. This role involves using Salesforce Marketing Cloud tools like Data Extensions, SQL queries, and Journey Builder. The engineer will develop and execute a process for delivering proofs of every campaign touch variation and manage Email Channel configuration, including SPF, DKIM, and DMARC. Additionally, the engineer will generate campaign performance reports to monitor operations and work closely with internal teams to ensure successful project delivery. The role requires strong communication skills and the ability to convey complex technical concepts.
Must have:
  • Develop and manage audience segments using Salesforce Marketing Cloud tools.
  • Manage data extensions, queries, A/B testing, and Test/Control groups.
  • Oversee the deployment of marketing campaigns and monitor performance.
  • Manage Email Channel configuration (SPF, DKIM, DMARC).
  • Set up and manage triggered sends for real-time responses.
Perks:
  • Maternity and parental leave extra days
  • Competitive benefits packages
  • Vacation, compassionate leave, sick days, and flex days
  • Access to online services for families and new parents
  • Diversity and Inclusion Board with 12 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

Job Details

CM seeks a Campaign Engineer (Salesforce Marketing Cloud)  to join our team. This role focuses on audience management, handling production launches, monitoring deliverability, overseeing automated campaigns, and executing a process for proofing campaign variations before launch.  The ideal candidate will have experience with Salesforce Marketing Cloud in an agency or other professional services environment.


You will

  • Develop and manage audience segments using Salesforce Marketing Cloud tools, including Data Extensions, SQL queries and Journey entry/exit criteria.  Ensure accurate and relevant audience targeting based on campaign objectives and customer data.
  • Manage data extensions, queries, A/B testing, and Test/Control groups.
  • Develop and execute a process for delivering “proofs” of every campaign touch variation to internal (agency) and external (client) stakeholders.  Follow agency best practices.  Develop campaign test data and maintain proofing lists.
  • Oversee the deployment of marketing campaigns, ensuring timely and successful launches.  Monitor campaign performance and troubleshoot any issues that arise during deployment.
  • Manage Email Channel configuration (SPF, DKIM, DMARC).  Ensure proper use of Sender Profiles (marketing or transactional).  Manage Sender Reputation (consistent sending patterns, feedback from ISPs).  Experience with a deliverability platform like Validity is a plus.
  • Set up and manage triggered sends to automate real-time responses based on customer actions.
  • Generate campaign performance reports to monitor operations.  Track key metrics, including open, click-through, and conversion rates, to measure campaign success.
  • Work closely with internal teams (strategists, designers, account leads, and project managers) to understand requirements, provide technical guidance, and ensure successful project delivery.

You have

  • Advanced English level (B2+ at least)
  • 3+ years of experience in a similar role.  Proven track record of successfully managing and launching marketing campaigns.  Proficiency with Email Studio, Journey Builder, and Automation Studio.
  • Strong experience with Salesforce Marketing Cloud
  • Proficiently managing and integrating data with data extensions.
  • Experience managing multiple tasks simultaneously and ensuring timely delivery.
  • Strong verbal and written communication skills, capable of conveying complex technical concepts to non-technical stakeholders

 

What We Offer:

  • Maternity and parental leave extra days
  • Competitive benefits packages
  • Vacation, compassionate leave, sick days, and flex days
  • Access to online services for families and new parents
  • Diversity and Inclusion Board with 12 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts
  • And more…

At Critical Mass, we value our employees and offer competitive compensation and benefits packages.  If you’re looking for a challenging and rewarding opportunity to make a significant impact on the lives of our employees, we encourage you to apply for this exciting position today!

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

The ask stems from our want to:

Strengthen opportunity for continuous learning
Improve collaboration and team relationships.
Increase employee engagement

This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

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About The Company

Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.


We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.


We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

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