Category Analyst

About PhonePe Limited:

Headquartered in India, its flagship product, the PhonePe digital payments app, was launched in Aug 2016. As of April 2025, PhonePe has over 60 Crore (600 Million) registered users and a digital payments acceptance network spread across over 4 Crore (40+ million) merchants. PhonePe also processes over 33 Crore (330+ Million) transactions daily with an Annualized Total Payment Value (TPV) of over INR 150 lakh crore.

PhonePe’s portfolio of businesses includes the distribution of financial products (Insurance, Lending, and Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus AppStore Localized App Store for the Android ecosystem) in India, which are aligned with the company’s vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Culture:

At PhonePe, we go the extra mile to make sure you can bring your best self to work, Everyday!. And that starts with creating the right environment for you. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. PhonePe-rs solve complex problems and execute quickly; often building frameworks from scratch. If you’re excited by the idea of building platforms that touch millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!

The Role

We're looking for a sharp, driven individual who thrives in a fast-paced environment. This isn't a role for someone who waits for instructions; we need a hustler who's ready to roll up their sleeves, identify opportunities, and get things done. You'll be working on a dynamic portfolio of products—think everything from travel and device insurance to new, unconventional offerings.

This role is perfect for a recent graduate with 1-3 years of experience.

What You'll Do

• Market Intelligence: Be our eyes and ears in the market. You'll conduct in-depth research to understand top players, their pricing models, and Go-To-Market (GTM) strategies to help us launch winning products.
• Performance Tracking: Post-launch, you'll be responsible for tracking key performance metrics for new products and marketing campaigns. You'll analyze data to understand what's working and what's not, and use those insights to inform future decisions.
• Funnel Optimization: You'll constantly monitor the performance of our live products. By analyzing our conversion funnels, you'll identify bottlenecks and suggest improvements to maintain and grow our business numbers.
• Process Excellence: You'll help us create and refine Standard Operating Procedures (SOPs) to streamline our processes and ensure we're always working efficiently.

What We're Looking For

• A "Hustle" Mindset: You're proactive, resourceful, and don't hesitate to take initiative. When you see a problem, you're the first person to jump in and solve it, taking help wherever needed.
• Strong Analytical Skills: You're comfortable with numbers and data. Proficiency in Microsoft Excel/Google Sheets is essential.
• Excellent Communication: You can clearly articulate your findings and ideas, whether in a detailed report or a quick huddle.
• Critical Thinking & Problem-Solving: You can break down complex problems into smaller, manageable parts and come up with creative solutions.
• Team Player: You're a collaborative individual who thrives in a lean, flat team structure.

This is an in-office role based at our Head Office.

If you're excited by the idea of building new products from scratch and leaving a tangible impact on millions of users, we'd love to hear from you.

Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

• Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
• Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
• Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
• Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
• Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
• Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

Our inclusive culture promotes individual expression, creativity, innovation, and achievement and in turn helps us better understand and serve our customers. We see ourselves as a place for intellectual curiosity, ideas and debates, where diverse perspectives lead to deeper understanding and better quality results. PhonePe is an equal opportunity employer and is committed to treating all its employees and job applicants equally; regardless of gender, sexual preference, religion, race, color or disability. If you have a disability or special need that requires assistance or reasonable accommodation, during the application and hiring process, including support for the interview or onboarding process, please fill out this form.

Read more about PhonePe on our blog.

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