Category Development Leader - Personal Health (Italy, Israel & Greece)

Drive omnichannel excellence and category growth for Philips and our Retailer partner by leading shopper marketing strategy and execution across online and offline channels.

Your role:

• Lead the Zone Shopper Marketing team, including Shopper Activation and Shopper Excellence/Category Management.
• Elevate sales fundamentals (availability, share of shelf, secondary placement) across digital and physical retail environments.
• Translate regional shopper marketing strategies into actionable zone-level plans, ensuring alignment with marketing and commercial teams.
• Develop customer-centric plans that deliver a triple win for Philips, customers, and shoppers.
• Provide thought leadership to retail partners through objective, holistic category growth stories.
• Ensure superior brand visibility at key shopper touchpoints.
• Act as the commercial partner to the Consumer Marketing Leader, supporting channelization and distribution targeting.
• Coordinate promotional activities to maximize ROI and minimize spend.
• Localize global toolkits for market relevance.
• Manage the shopper marketing A&P budget and oversee in-store execution quality.
• Collaborate with cross-functional teams to deliver best-in-class omnichannel execution.
• Define promo assortment, calendar, and pricing strategies at the zone level.
• Set and localize category vision and growth stories for Philips categories.
• Lead internal and external assortment planning and optimization.
• Build and scale shopper marketing and category management capabilities through coaching, training, analytics, and community building.

You are the right fit if you have:

• Bachelor's / Master's Degree in Business Administration, Marketing or equivalent.
• Proven experience in Shopper/Trade Marketing.
• Strong commercial and customer-facing background.
• Demonstrated people management and team development skills.
• Strategic mindset with solid business acumen.
• Analytical capabilities and marketing fundamentals.
• Effective stakeholder management and influencing skills.
• Action-oriented approach with a passion for driving results.
• Fluent in English in addition to Italian as local language.

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.

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