Channel Marketing Manager
Job Summary
Job Description
Reporting to the marketing director, you are responsible for driving brand awareness, customer engagement and sales revenue by developing and executing marketing campaigns across ecommerce, retail, and experiential channels. Working closely with HQ in Singapore, you will collaborate with distributors, retailers, and vendors to manage promotions and leverage market insights to enhance Razer's positioning as a leading lifestyle gaming brand in Japan. This role involves planning and implementing channel marketing campaigns, managing in-store branding and product listings, overseeing budgets, and building strong partner relationships.
Must have:
- Plan and implement channel marketing campaigns across offline and online channels.
- Drive in-store branding, product launches, and experiential marketing activities.
- Manage and enhance product listings across all online platforms (primarily Amazon).
- Oversee and activate online ad campaigns, ensuring optimal ROI.
- Manage merchandising across stores to ensure brand consistency and visibility.
- Work closely with the HQ marketing team to align on branding, promotions, and strategy.
- Oversee channel marketing budgets, ensuring cost-effective campaign execution.
- Leverage CRM and performance-based analytics to track marketing effectiveness.
- Prepare and present ongoing reports to management.
- Build good relationship with all channel partners by ongoing dialogue.
- BS or equivalent in Marketing or BA.
- 3-5 years+ in a channel or trade marketing position in consumer electronic hardware.
- PC or Console Gaming Industry Experience.
- Fluent in English.
- Proven analytical skills.
- Keen attention to detail.
Good to have:
- Gamer preferred
Perks:
- Opportunity to make an impact globally
- Work across a global team located across 5 continents
- Unique, gamer-centric #LifeAtRazer experience
- Accelerated growth, both personally and professionally
- Certified as a Great Place to Work® in both United States and Singapore
1 skill required
Job Details
Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :
Reporting to the marketing director, you are responsible for driving brand awareness, customer engagement and driving sales revenue by developing and executing marketing campaigns across ecommerce, retail, and experiential channels. Working closely with HQ in Singapore, you will be collaborating with distributor, retailers, vendors to manage promotions, and leverage market insights to enhance Razer's positioning as a leading lifestyle gaming brand in Japan
- Plan and implement channel marketing campaigns across offline and online channels, including retail activations, events, in-store promotions, ensuring brand consistency and maximum customer engagement
- Drive in-store branding, product launches, and experiential marketing activities while collaborating with retail teams to enhance foot traffic and sales conversions
- Continuously manage and enhance product listings across all online platforms (primarily Amazon) to maintain content excellence. Oversee and activate online ad campaigns, ensuring optimal ROI through performance tracking
- Manage merchandising across stores to ensure brand consistency and visibility. Identify and execute in-store branding opportunities, optimize product displays, and collaborate with store teams to enhance customer engagement and sales.
- Work closely with the HQ marketing team to align on branding, promotions, and overall channel marketing strategy, ensuring consistent messaging and execution
- Oversee channel marketing budgets, ensuring cost-effective campaign execution, and leverage CRM and performance-based analytics to track marketing effectiveness, customer engagement, and ROI
- Prepare and present ongoing reports to management.
- Build good relationship to all channel partners by ongoing dialogue
- Perform other job duties as assigned
Pre-Requisites :
- BS or equiv. in Marketing or BA
- 3-5 years+ in a channel or trade marketing position in consumer electronic hardware
- PC or Console Gaming Industry Experience
- Fluent in English
- Proven analytical skills
- Keen attention to detail
- Gamer preferred
Are you game?
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About The Company
At Razer, you'll be at the forefront of the most exciting industry in the world — gaming. Evolving forms of gaming require evolving forms of hardware, software and services. That’s where Razer comes in, offering innovative top-of-the-line products and services to allow gamers to fully immerse in the ultimate gaming experience.Getting onboard Razer will place you on a global mission to bring gamers closer to the games they love. Razer is a place to do great work, offering you the opportunity to be a part of a global team across 11 countries. Whether you are a hardcore evangelist who breathe life to the latest and greatest gaming gear or a behind-the-scene hero who runs our global operations, you are assured of a career-changing quest that transcends time zones and culture with one single spell: For Gamers. By Gamers.The journey towards phenomenal-ness won’t come easy. However, we will excel because gamers rely on teamwork. We achieve greatness because we are wicked problem-solvers and tenacious in clinching victories in all that we do. It is the team that makes Razer where it is today and will continue to bring Razer to even greater heights.
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