Channel Marketing Manager

Description

The Channel Marketing Manager plays a vital role in empowering Vizrt’s channel partners to effectively represent the company’s brands and drive sales of its products and solutions. Reporting to the Chief Marketing Officer (CMO). This position is responsible for managing communications with channel partners, providing essential updates on new campaigns, gathering feedback on marketing material needs, overseeing MDF management, and supporting partners in event execution. The goal is to create a more cohesive partner experience, enabling them to drive greater business growth.

Responsibilities:

• Go-To-Market Strategy: Build, Manage and Execute GTM plan in collaboration with key stakeholders
• Partnership Development: Recruitment, engagement, training and revenue with key partners to drive joint marketing efforts
• Marketing Development Fund (MDF) management: Work with the Director of Channel Program Management, Demand Generation, and top channel partners to develop, implement, and benchmark MDF plans for partnerships
• Coordination and Collaboration: Coordinate with internal teams (sales, demand generation, Brand and Communications, product, etc.) and channel partners to ensure successful collaboration and alignment on goals. Regularly report on success of campaigns to key stakeholders including C Level Executives
• Partner Enablement: Supporting Product Marketing and Sales Enablement teams in developing and communication sales enablement material for partners
• Channel Communications: Develop and execute comprehensive communication plans and create copy that to keep channel partners informed about new products, services, promotions, and joint marketing efforts
• Content Creation: Work with content teams to ensure that co-branded marketing materials, presentations, and case studies are tailored for the needs of our channel partners
• Campaign Execution: Run incentive campaigns towards partners to encourage deal registration, sell through, and increase pipeline
• Event support: Enable marketing and material support for partner-led and partner-focused events, such as trade shows, webinars, experience events, and joint workshops. Publish partner-led events to Vizrt.com
• Performance Analysis: Track and report on key metrics and MDF usage and performance for partner marketing efforts to assess success and identify areas for improvement
• Compliance and Brand Guidelines: Ensure that all partner marketing activities and websites comply with brand guidelines and legal requirements

Requirements

• Solid experience in channel partner management within the marketing and/or commercial functions, ideally within a global organization
• 10+ years of marketing and/or communications experience, with a proven track record in B2B technology markets
• Experience in managing a PRM tool and Salesforce
• Exceptional stakeholder management skills and organizational abilities, with a track record of successful delivery
• Excellent communication and interpersonal skills, capable of collaborating across all levels of the organization
• Previous roles in the media and entertainment industry are a strong advantage
• Experience developing and executing channel marketing strategies that increased partner engagement, pipeline generation, and revenue growth across global markets

Reporting line

The Channel Marking Manager reports directly to the CMO. They work alongside and in clear alignment with Marketing Communications, the Director of Channel Program Management, and Demand Generation.

Who You Are

You are a self-starter who can operate and address roadblocks independently, anticipate executive and partner needs, have a good executive interface and strong interpersonal skills. You can span both strategic and execution-oriented thinking, can quickly and effectively translate directions into visual and verbal messaging through tools like PowerPoint, and have outstanding communications and executive packaging skills. You lead through influence, connect the dots, and establish accountable and outcome-oriented practices.

Benefits

Across Vizrt, we all work with our shared purpose in mind; to deliver more stories, better told. That is because we believe that stories have the power to impact not just the audience, but the teller as well. A well-crafted and well-delivered story can change the world. We strive and innovate to deliver the best software-defined visual storytelling tools to the world’s storytellers across broadcast, media, public service, enterprise, not-for-profit, education, health, houses of worship, in fact wherever there is a need to educate, entertain or inform. Because that is what stories do, it is why they are important

4 billion humans see the stories that our customers tell every day. So, for us diversity is not an optional objective, it is a simple reality. Our customers’ customers are diverse, our customers are diverse, Vizrt gains strength from being diverse

It is true that we hold our diversity to be essential, it is something we constantly nourish and pay attention to, but it is not something we take for granted. We do not tolerate discrimination or harassment. We champion inclusion and we value each other’s stories, and we relish their telling

We offer a comprehensive benefits package that includes:

• Health Insurance: Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy
• Paid Time Off: Generous vacation days, sick leave, and holidays to ensure you have a work-life balance
• Professional Development: Opportunities for ongoing training

Join our team and take advantage of these benefits while working in a dynamic and supportive environment.

Recruitment Process

• Recruiter Screening
• Team Interview
• Case Interview
• Final Interview