Senior Performance Marketing Manager

King is seeking a Senior Performance Marketing Manager to join their global Performance Marketing Team. This role involves managing user acquisition and remarketing efforts for the Candy Crush Saga franchise, exploring new growth strategies, and collaborating with various internal and external teams. The manager will analyze user behavior, identify trends, implement new processes, and stay updated on mobile ad tech to drive profitable expansion and innovation.

Must Have

• Serve as key project manager between Performance Marketing and Studio/Product teams
• Use growth hacker approach to uncover untapped growth potential
• Collaborate with departments to analyze and enhance user funnel
• Communicate plans, initiatives, and performance to wider King business
• Collaborate with Games Studios, cross-channel marketing, and creative teams
• Apply analytical skills to identify trends in user behavior and paid digital campaigns
• Immerse in Games team to explore new opportunities
• Stay up-to-date on latest mobile technology and trends
• Implement new processes and develop solutions for valuable insights
• Research and analyze competitor activity
• Conduct marketability tests from hypothesis to results analysis
• Train and develop new team members on proprietary technology
• Highly experienced in mobile gaming or mobile advertising company
• Proven track record of effectively managing individuals across areas and hierarchies
• Skill in advancing product development and accomplishing campaign goals
• Verified ability to drive profitable expansion using mobile user acquisition channels
• Strong analytical skills for data-driven recommendations
• Excellent written, verbal, and interpersonal communication skills
• Proficiency in Microsoft Excel, PowerPoint, data visualization tools (Looker or Tableau), and SQL
• Ability to deconstruct user funnels and identify optimization areas
• Experienced in using ad tech tools, including DMPs
• Ability to excel in a self-directed, fast-paced environment and meet deadlines

Senior Performance Marketing Manager

We are seeking a highly skilled and motivated Senior Performance Marketing Manager to join our Performance Marketing Team at King. As one of the leading mobile gaming companies in the world, we offer a unique opportunity for you to make a significant impact on our global user acquisition and remarketing efforts.

At King, we believe in pushing boundaries and embracing innovation. As a member of our Performance Marketing team, you will have the freedom to explore new strategies, test your hypotheses, and attract high-retaining players. You will work closely with an experienced team and have access to the latest ad tech and techniques, ensuring that you are at the forefront of the industry.

Responsibilities:

• Serve as the key project manager between our Performance Marketing team and the Studio/Product team of our popular Candy Crush Saga franchise.
• Use a growth hacker approach to uncover untapped growth potential and broaden our outreach.
• Collaborate with important individuals from various departments within the company to analyze and enhance the user funnel.
• Act as an ambassador for Performance Marketing, effectively communicating plans, initiatives, and performance to the wider King business.
• Collaborate with Games Studios, cross-channel marketing, and creative teams both internally and externally, utilizing your exceptional project management abilities.
• Apply your analytical skills to identify trends and patterns in user behavior within games and paid digital campaigns, which will help shape our buying strategies.
• Immerse yourself in the Games team to explore new opportunities that have not been utilized by the Performance Marketing team.
• Stay up-to-date on the latest technology and trends in mobile, ensuring that we are implementing first-to-market strategies.
• Implement new processes and develop solutions that provide valuable insights.
• Research and analyze competitor activity across all channels.
• Conduct marketability tests, from hypothesis through to results analysis, to drive growth and innovation within Performance Marketing strategies.
• Train and develop new members of the team on our proprietary technology.

Requirements:

• Highly experienced in working at a mobile gaming or mobile advertising company.
• Proven track record of effectively managing individuals across different areas and hierarchies.
• Skill in working together with relevant parties to advance product development and accomplish campaign goals.
• Verified ability to drive profitable expansion by employing a range of mobile user acquisition channels.
• Strong analytical skills with the ability to derive insights and make data-driven recommendations.
• Excellent written, verbal, and interpersonal communication skills.
• Proficiency in Microsoft Excel, PowerPoint, data visualization tools (Looker or Tableau), and SQL.
• Ability to deconstruct user funnels and identify areas for optimization.
• Experienced in using ad tech tools, including DMPs.
• Ability to excel in a self-directed, fast-paced environment and consistently meet deadlines.

Join us at King, an equal opportunity employer, where we value diversity and inclusion. We are committed to providing reasonable accommodations to applicants with disabilities during the recruitment process. If you require any accommodations, please let us know and we will be happy to assist you.