Channel Sales Manager

2 Months ago • 3-5 Years • Sales

Job Summary

Job Description

The Channel Sales Manager will be responsible for driving the acceptance of PhonePe’s products and services through various channel partners across urban and rural markets. This includes managing relationships with channel partners, driving partner acquisition, sales, and servicing within an assigned geographical area. The role involves expanding the partner network, ensuring quality execution through audits, conducting partner meetings, monitoring competition, driving partner acquisition and productivity, and ensuring the correct placement of devices. Additionally, the manager will be responsible for channel management, brand visibility, data management, stakeholder management, and people management, all to achieve targets across multiple product lines and drive market share. They will work closely with channel partners to drive business growth and ensure the success of PhonePe in the channel business. The manager will also be expected to lead a team to achieve targets.
Must have:
  • MBA from a Tier 2/3 campus with a good academic record
  • 3-5 years of experience in channel sales managing a sales team
  • Excellent interpersonal skills and strong sales/customer service focus
  • Field sales experience with a proven track record
  • Drive for results, able to demonstrate/quantify success
Good to have:
  • Experience in Telecom, FMCG, and Retail (B2C experience)
  • Experience with distributor and channel partner management
  • Exposure to the startup environment
  • Problem-solving abilities with a strong bias for impact
  • Basic understanding of MS Office (Excel, PowerPoint, etc.)
Perks:
  • Insurance Benefits (Medical, Critical Illness, Accidental, Life)
  • Wellness Program (Employee Assistance, Onsite Medical, Emergency Support)
  • Parental Support (Maternity, Paternity, Adoption, Day-care)
  • Mobility Benefits (Relocation, Transfer, Travel)
  • Retirement Benefits (Employee PF, Gratuity, NPS, Leave Encashment)
  • Other Benefits (Higher Education Assistance, Car Lease, Salary Advance)

Job Details

About PhonePe Group: 

PhonePe is India’s leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Culture

At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right  environment for you is just one of the things we do. We empower people and trust them to do the right  thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a  big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of  the best minds in the country and executing on your dreams with purpose and speed, join us!

Job Objective:
The Channel Sales Manager will focus on driving acceptance of PhonePe’s products and services through various channel partners across urban and rural markets across the country. The Channel Sales Manager is responsible for accelerating our presence in the market by managing relationships with channel partners, driving partner acquisition, sales, and servicing within an assigned geographical area. The incumbent will play a key role in driving the market share of PhonePe in the channel business. He/She will be expected to lead the team to achieve targets across multiple product lines, including devices, financial instruments, and generating revenues.

The role will be to work closely with channel partners. The Channel Sales Manager reports to the State Heads.

Business Growth:

  • Expand the partner network by driving all products and services.
  • Drive quality in execution through audits and review mechanisms.
  • Conduct partner meetings to present products and manage escalations.
  • Monitor competition within the assigned territory and share insights with the leadership team.
  • Drive partner acquisition and productivity to ensure market leadership.
  • Ensure the correct placement of devices to maximize asset utilization.

Channel Management:

  • Manage collateral and devices to ensure no loss or leakage.
  • Ensure adherence of channel partners to company guidelines and ways of working.
  • Recruit new channel partners and engage existing partners to ensure partner profitability.
  • Ensure partners are aware of and equipped with new product launches and updates.

Brand Visibility:

  • Ensure brand visibility in the assigned territory leveraging collaterals provided by the organization through channel partners.
  • Participate in promotional events and other BTL activities (e.g., roadshows and trade shows) to cultivate customer relationships through channel partners.

Data Management:

  • Understand trackers and download the relevant information to the channel partners.
  • Analyze basic data from the trackers to drive business.

Stakeholder Management:

  • Develop strong relationships with key stakeholders among channel partners.
  • Ensure infrastructure, involvement, and investment from channel partners.
  • Address partner queries and resolve issues promptly.

People Management:

  • Will manage freelancers along with channel partners.
  • Onboard and provide on-the-job training to the frontline sales team/ channel partners to improve performance.
  • Monitor KPIs and coach team members on an ongoing basis.
  • Work towards retention and engagement of the exclusive frontline sales team.
  • Drive execution rigor by being in the market and observing the performance of the team.
  • Motivate the team by regularly communicating about monthly schemes and incentives.

Requirements:

  • MBA from a Tier 2/3 campus with a good academic record.
  • Proven working experience of 3-5 years in channel sales managing a sales team (off-roll/on-roll).
  • Experience in Telecom, FMCG, and Retail is highly preferred (B2C experience).
  • Excellent interpersonal skills and a strong sales/customer service focus.
  • Field sales experience with a proven track record of increasing sales and revenue.
  • Experience with distributor and channel partner management is an added advantage.
  • Exposure to the startup environment is an added advantage.
  • Problem-solving abilities with a strong bias for impact.
  • Strong ethics and discretion while dealing with customers.
  • Drive for results, able to demonstrate/quantify success relative to established targets and metrics.
  • Basic understanding of MS Office (Excel, PowerPoint, etc.).

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

  • Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
  • Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
  • Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
  • Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
  • Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment 
  • Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog.

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About The Company

PhonePe was founded in December 2015 and has emerged as India’s largest payments app, enabling digital inclusion for consumers and merchants alike. With 48 crore (480 Million) registered users, one in four Indians are now on PhonePe. The company has also successfully digitized 3.6 crore (36 Million) offline merchants spread across Tier 2,3,4 and beyond, covering 99% of the postal codes across India. PhonePe is also the leader in Bharat Bill Pay System (BBPS), processing over 45% of the transactions on the BBPS platform. PhonePe forayed into financial services in 2017, providing users with safe and convenient investing options on its platform. Since then, the company has introduced several Mutual Funds and Insurance products that offer every Indian an equal opportunity to unlock the flow of money and access to services. PhonePe was recently recognized as the Most Trusted Brand for Digital Payments as per the Brand Trust Report 2023 by Trust Research Advisory (TRA).



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