Commercial Marketing Specialist - Retention

1 Month ago • All levels • Marketing

Job Summary

Job Description

We are seeking a performance-driven and commercially astute Commercial Marketing Specialist to help deliver and optimize weekly marketing communications across key UK brands and verticals. Reporting to the Commercial Marketing Manager – Retention, you will support the execution of data-led retention campaigns aligned with commercial objectives and customer behavior. You will collaborate with CRM Delivery, Analytics, Product, and Brand teams to ensure effective campaign briefing, targeting, and continuous improvement to maximize customer value, engagement, and profitability. This hands-on role is ideal for someone who enjoys working with data, campaign planning, and cross-functional collaboration in a fast-paced setting.
Must have:
  • Experience in CRM or commercial marketing
  • Knowledge of online sportsbook and gaming products
  • Familiarity with CRM/marketing automation tools
  • Experience in fast-moving, high-growth environments
  • Strong attention to detail
  • Ability to use data and insights for decisions
  • Proactive and collaborative mindset
  • Ability to thrive in a fast-paced environment
  • Excellent communication skills
Perks:
  • Hybrid working (3 days in office, 2 days remote)
  • Workation benefit (up to 4 weeks per year)
  • 28 days paid leave plus public holidays
  • Pension contributions matched up to 6%
  • Comprehensive healthcare (BUPA coverage, dental, optical)
  • Wellbeing allowance (£250 annual)
  • Complimentary snacks, drinks, breakfasts, and lunches
  • Regular sporting event attendance
  • Quarterly team budget for social activities
  • Up to 6 months full pay for maternity leave
  • Cycle-to-work scheme and gym discounts
  • Newly renovated offices near Leeds Train Station

Job Details

ABOUT THE ROLE

We’re looking for a performance-driven and commercially aware Commercial Marketing Specialist to help deliver and optimise our weekly marketing communications across key UK brands and verticals.

 

Reporting to the Commercial Marketing Manager – Retention, you’ll support the execution of data-led retention campaigns that align with commercial objectives and customer behaviour. You’ll work closely with CRM Delivery, Analytics, Product, and Brand teams to ensure campaigns are effectively briefed, targeted, and continuously improved to maximise customer value, engagement, and profitability.

 

This is a hands-on role suited to someone who enjoys working with data, campaign planning, and collaborating with cross-functional teams in a fast-paced environment.

YOU WILL BE RESPONSIBLE FOR:

        Supporting the delivery of the week-by-week marketing communications plan, ensuring timely execution across Sports and Casino verticals.

        Preparing campaign briefs aligned to commercial goals and customer segmentation strategies.

        Collaborating with CRM Delivery to ensure accurate and timely launch of campaigns.

        Monitoring campaign performance and working with Analytics to report on impact against KPIs such as NGR, ARPU, and Active Days.

        Using customer data and insights to refine targeting and messaging strategies.

        Maintaining the campaign planner inline with Casino & Sports Marketing, while proactively adapting plans based on performance, trading activity, and customer trends.

        Assisting in test-and-learn initiatives to drive campaign effectiveness and commercial returns.

        Working closely with other marketing teams to ensure promotional alignment and relevant targeting.

        Documenting campaign learnings and sharing key insights with relevant stakeholders.

OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:

        Experience in CRM, or commercial marketing, ideally in gaming, fintech, or e-commerce

        Knowledge and interest of online sportsbook and gaming products.

        Familiarity with CRM and marketing automation tools (e.g. Symplify, Braze, Optimove, etc.).

        Familiarity of executing strategies within a fast-moving, high growth environment

        Strong attention to detail and a methodical approach to campaign execution.

        Confidence working with data and using insight to inform decisions.

        A proactive and collaborative mindset with a focus on continuous improvement.

        Ability to thrive in a fast-paced, performance-focused environment.

        Excellent communication skills and the ability to work cross-functionally.

WHO WE ARE

 

At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 19 offices worldwide.
 

BENEFITS

 

        Hybrid working - 3 days per week at the office, with flexibility for 2 days at home

        Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).

        Plenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England.

        Invest in your future – We match pension contributions up to 6%.

        Comprehensive healthcare – BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments.

        Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).

        A great workplace experience – Talented colleagues, complimentary snacks and drinks, as well as breakfasts and lunches on a weekly basis

        A social culture you’ll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.

        Support for growing families – Up to 6 months of full pay for maternity leave.

        Stay active & save money – Cycle-to-work scheme and gym discounts to keep you moving.

        Work in style – at our newly renovated offices at Tailors Corner are just a 2-minute walk from Leeds Train Station.

        And there’s more… We’ll share even more perks related to your role when you chat with our Talent Acquisition team!

JOIN US!

In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen!

Would you be a good fit for the Leo Pride - give us a roar!

 

 

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