Consumer Proposition and Insights - Senior Manager

2 Minutes ago • 7-10 Years

Job Summary

Job Description

Philips is seeking a Senior Manager of Consumer Proposition and Insights to drive consumer centricity and insights-driven decision making within the Business Unit Oral Health Care. This role involves implementing and extracting learning from various consumer and dental professional research studies, including concept tests, line optimizations, consumer journey analysis, and segmentation. The successful candidate will generate insights from diverse data sources, conduct adhoc analyses, and manage the end-to-end research roadmap for innovation projects. The role requires representing the voice of consumers and dental professionals throughout the innovation process, contributing to a better and fairer future for all.
Must have:
  • Generate learning and identify opportunities from combining multiple sources of information (qual and quant) to unlock hypothesis, create winning propositions and inform strategy.
  • Generate adhoc analysis and socialize learning from existing Brand Health tracker (consumer and dental professional based).
  • Implement and own the full end to end research roadmap for innovation projects (concept test, claims test, line optimization, pack test …), translating key learning into actions for project teams.
  • Represent the voice of the consumer and dental professional to inform decision-making at any step of the innovation process (VPC, PDLM, MLDs).
Good to have:
  • Health care experience

Job Details

Your Challenge:

Looking at the challenges the world is facing today Philips’ purpose has never been more relevant. So whatever your role, if you share our passion for helping others, you’ll be working towards creating a better and fairer future for all.

As the Senior Manager of Consumer Proposition and Insights, you create value by implementing and extracting learning from consumer and dental professional adhoc research studies. These studies go from concept test to line optimizations, consumer journey and segmentation, communities to in depth interviews and meta-analysis. Together with the Consumer Proposition and Insights Leader, you drive consumer centricity and insights-driven decision making in the Business Unit Oral Health Care.

The newly created Consumer & Proposition Insights team within the BU OHC (Business Unit Oral Healthcare), reporting to the Consumer & Proposition Insights Leader. You will be part of a team of 3 colleagues, based in Amsterdam. The team works with different oral care segments, multiple countries and to key audiences - consumers and dental professionals; leverages tools and frameworks co-created with the Consumer Insights Global Center of Excellence; partners with recognized research agencies and uses a diverse portfolio of methodologies.

Your role:

  • Generating learning and identifying opportunities from combining multiple sources of information - qual and quant - that help unlock hypothesis, create winning propositions and inform strategy (past consumer and dental professional studies, existing digital consumer and dental professional data, secondary research available)
  • Generating adhoc analysis and socializing learning from existing Brand Health tracker – consumer and dental professional based
  • Implementing and owning the full end to end research roadmap for innovation projects (concept test, claims test, line optimization, pack test …), translating key learning into actions for the project teams
  • Representing the voice of the consumer and dental professional to inform decision-making at any step of the innovation process (VPC, PDLM, MLDs)

You're the right fit if:

  • 7-10 years of international experience in the marketing research environment, working with multiple qual and/ or quant methodologies within consumer marketing. If health care experience, is a plus
  • Proven skills in unearthing insights to drive strategy, identify market growth opportunities, develop new products, run workshops
  • Agility with large amounts of data being able to synthesize and produce actionable learning/ recommendation to the business, communicating in a concise and clear way with storytelling and visual design
  • Strong communication and presentation skills; ability to articulate ideas clearly and confidently to senior marketers and stakeholders
  • Proven records of behaviour skills such as: Resilience, Flexibility, being comfortable with Uncertainty; and willing to work in a collaborative environment
  • A large dose of curiosity to learn (fast) about the industry, proactivity and continuously uncomfortable with status quo to help raise the bar and build the Insights function that underpins brand building
  • Master’s degree in Business, Marketing, Social Science
  • Fluent in English
  • Advanced Ms Office, Power BI

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

• Learn more about our business

.

• Discover our rich and exciting history

.

• Learn more about our purpose

.

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here

.

Similar Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Similar Skill Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Jobs in Amsterdam, North Holland, Netherlands

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Similar Category Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

About The Company

At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life.For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health.Together, we deliver better care for more people because we believe that every human matters.

Seoul, South Korea (On-Site)

Amsterdam, North Holland, Netherlands (Hybrid)

Bengaluru, Karnataka, India (Hybrid)

Dubai, Dubai, United Arab Emirates (On-Site)

Poznań, Greater Poland Voivodeship, Poland (On-Site)

Al Khobar, Eastern Province, Saudi Arabia (On-Site)

Bengaluru, Karnataka, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

Pune, Maharashtra, India (On-Site)

View All Jobs

Get notified when new jobs are added by Philips

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug