Content Manager

8 Minutes ago • 3-5 Years • $92,700 PA - $139,100 PA

Editorial

Job Description

Hasbro is seeking a creative and detail-oriented Content Manager for its Digital Licensing division. This role involves leading the planning, review, and approval of licensed video game content, ensuring brand integrity and engaging player experiences. The manager will develop content calendars, review in-game assets and marketing materials, playtest games at key milestones, provide feedback on gameplay and creative execution, and manage relationships with licensees, developers, and internal teams. The ideal candidate will have a strong understanding of gaming culture, digital content strategy, and licensing processes.

Must Have:

Develop and maintain content calendars for licensed video game projects.
Review and approve in-game assets, promotional materials, and marketing campaigns.
Playtest licensed video games to assess gameplay quality, creative execution, and brand alignment.
Provide partners with evaluations and feedback on design, narrative, visuals, and player experience.
Act as the primary point of contact with licensees, developers, and publishing partners.
Track key milestones and communicate status updates to internal stakeholders.
3-5 years of experience in content management, brand management, licensing, or game evaluation.
Strong understanding of the video game industry, publishing, marketing, and player engagement trends.
Proficiency with content/project management tools (e.g., Asana, Trello, JIRA, Excel).

Perks:

Medical, Dental, and Vision Insurance
Paid Vacation & Holidays
Generous 401(k) Match
Paid Parental Leave
Volunteer & Employee Giving Programs
Tuition Reimbursement
Product Discounts

Add these skills to join the top 1% applicants for this job

communication

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asana

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Our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.

We are seeking a creative and detail-oriented individual to lead the planning, review, and approval of licensed video game content within our Digital Licensing division. This role will be pivotal in maintaining brand integrity, evaluating game experiences, and managing partner relationships, ensuring that licensed video game projects meet company standards and deliver engaging experiences to players worldwide. The ideal candidate has a strong understanding of gaming culture, digital content strategy, and licensing processes.

Effective from the date that our new Boston location opens, this position will be onsite Tuesday – Thursday at the new HQ location in Boston, MA. In the interim, this position will be onsite Tuesday –Thursday at the HQ in Pawtucket, RI.

Key Responsibilities

Content Tracking & Management

Develop and maintain content calendars for licensed video game projects across platforms and genres.
Review and approve in-game assets, promotional materials, and marketing campaigns to ensure they meet brand and licensing standards.
Ensure all partner-delivered content reflects brand guidelines and creative expectations.

Game Review & Evaluation

Playtest licensed video games at key development milestones to assess gameplay quality, creative execution, and brand alignment.
Provide partners with evaluations and feedback on design, narrative, visuals, and overall player experience.
Identify opportunities for improvement to enhance player engagement, retention, and brand representation.
Flag risks or issues that could impact content quality or player experience and work with partners to resolve them.

Partner & Stakeholder Collaboration

Act as the primary point of contact with licensees, developers, and publishing partners for content-related matters.
Track key milestones and communicate status updates to internal stakeholders.
Collaborate with internal teams (creative, marketing, product, legal) to provide timely guidance and streamline approvals.
Provide constructive feedback to partners on game and content submissions to maintain consistency and quality.

Qualifications

Bachelor’s degree in Marketing, Communications, Game Production, or related field.
3–5 years of experience in content management, brand management, licensing, or game evaluation (video games or entertainment strongly preferred).
Strong understanding of the video game industry, including publishing, marketing, and player engagement trends.
Experience reviewing and evaluating video game content with an eye for player experience and brand fit.
Excellent organizational and communication skills with the ability to manage multiple partners and stakeholders.
Proficiency with content/project management tools (e.g., Asana, Trello, JIRA, Excel).

Key Competencies

Strategic thinker with strong attention to detail.
Skilled in managing creative reviews, approvals, and game evaluations.
Collaborative and adaptable, with the ability to guide multiple stakeholders.
Passion for video games, digital media, and entertainment.

Location & Reporting

Reports to: Sr. Content Manager, Digital Licensing
Location: Boston MA

We are an Equal Opportunity / Affirmative Action Employer

Committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator.

The base salary range for this position is $92,700.00 to $139,100.00. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.