Conversation Designer, AI Experiences

Electronic Arts is building Project Air, a new mobile platform for creating, following, and interacting with living AI characters. As the first Conversation Designer, you will define the language, tone, and systems that make these AI characters feel alive. This involves designing conversation systems, architecting scalable prompt frameworks, defining design standards, and collaborating with product, engineering, and design teams. You will prototype and test multi-turn dialogue systems using LLMs, explore agentic architectures, and contribute to authoring tools, shaping the creative grammar for user and AI interactions.

Must Have

• Design and author AI conversation systems
• Architect scalable prompt frameworks
• Define conversation design standards
• Collaborate with cross-functional teams
• Prototype and test multi-turn dialogue systems with LLMs
• 3+ years in conversational experience design
• Fluency in LLM behavior design and prompt iteration
• Strong grasp of tone, emotion, and linguistic nuance
• Comfort with systemic framework design
• Experience in 0 → 1 product environments
• Analytical and creative problem-solving

Good to Have

• Familiarity with agentic architectures and Model Context Protocol (MCP)
• Background in linguistics, cognitive science, or human–computer interaction (applied toward tone, emotion, or conversational behavior)

Perks & Benefits

• Paid time off (3 weeks to start)
• Sick time (80 hours/year)
• Paid company holidays (16/year)
• Paid parental leave (10 weeks)
• Medical, dental, and vision insurance
• Life and disability insurance
• 401(k)
• Potential for bonus and equity
• Opportunity to shape Project Air's emotional layer
• Work with a world-class, cross-disciplinary team
• Invent new forms of digital expression with generative AI
• Contribute to a new entertainment medium
• Mental well-being support
• Complimentary games
• Opportunities for career growth

General Information

Locations: Redwood City, California, United States of America

Role ID

211611

Worker Type

Regular Employee

Studio/Department

Other

Work Model

Hybrid

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

The future of entertainment is interactive, and our Ventures Group plays an important role in this future by building content, culture, and community that take us Beyond Gaming.

We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield.

We’re a multi-functional group with world-class expertise in building fandom, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

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What We’re Building

Project Air is a new mobile platform that lets people create, follow, and interact with living AI characters—each with their own voice, stories, and style.

Think of it as Pixar meets TikTok meets ChatGPT: a space where characters come alive, post their own content, and connect with fans through emotion, story, and play.

As our first Conversation Designer, you’ll define the language, tone, and systems that make these AI characters feel alive.

You’ll design not just individual dialogues—but the underlying frameworks, prompts, and context models that power conversations for every character across the app.

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What You’ll Do

• Design and author conversation systems that govern how AI characters communicate—internally (memory, tone, persona) and externally (dialogue, storytelling, and social interactions).

• Architect scalable prompt frameworks for character behaviors, emotions, and relationships—balancing creative freedom with product consistency.

• Define conversation design standards and emotional design patterns that guide every AI interaction in the platform.

• Collaborate with Product, Engineering, and Design to implement conversational capabilities into the app’s chat, feed, and storytelling systems.

• Prototype and test multi-turn dialogue systems using LLMs and orchestration tools, refining through data and real user feedback.

• Partner with AI researchers and engineers to explore agentic architectures and Model Context Protocol (MCP) integrations—ensuring continuity, memory, and expressiveness across interactions.

• Contribute to the development of authoring tools that empower creators to define their own characters’ conversational identities.

• Help establish the creative grammar for how users, characters, and AI systems communicate inside Project Air.

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What You Bring

• 3+ years crafting conversational experiences—whether in AI, UX writing, interactive media, or dialogue systems.

• Fluency in LLM behavior design and prompt iteration; you understand how to guide large models with clarity, structure, and emotional context.

• A strong grasp of tone, emotion, and linguistic nuance—you think deeply about how word choice shapes perception and personality.

• Comfort designing within systemic frameworks: prompt templates, variable injection, multi-turn memory, and persona persistence.

• Experience collaborating cross-functionally in 0 → 1 product environments; you thrive in ambiguity and learn fast.

• Analytical and creative balance: you can evaluate outputs qualitatively and reason about why the model behaved that way.

• (Nice to have) Familiarity with agentic architectures and Model Context Protocol (MCP)—you understand how multi-agent systems, memory, and tool-use shape richer conversational behavior.

• (Nice to have) Background in linguistics, cognitive science, or human–computer interaction, especially if applied toward tone, emotion, or conversational behavior in products.

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Why Join Us

• Shape the emotional and expressive layer of Project Air—the language, tone, and systems that make characters feel alive.

• Work with a world-class, cross-disciplinary team inside EA’s Ventures Group.

• Invent new forms of digital expression and communication powered by generative AI.

• Contribute directly to the foundation of a new entertainment medium—conversation as creation.

COMPENSATION AND BENEFITS

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

• California (depending on location e.g. Los Angeles vs. San Francisco) *\$150,100 - \$228,000 USD

In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

LinkedInID

1449

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