Coordinator, Marketing Planning - Korea

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Overview

The Marketing Planning coordinator will report to the Country Lead, Marketing Planning | Korea and support on campaign level initiatives and title insights. The Planning coordinator will support the socialization and export titles/ campaigns, working upstream with local MarComms leads to serve as the connector with the rest of the world. 

Key Responsibilities 

Core Responsibilities 

• Data & Insights: Track and analyze title performance with a data-led approach to support the Senior Manager country planning, working in both a proactive and reactive capacity to fuel global buzz around Korea titles.    

• Internal Marketing Connectivity: Support the Korea Senior Manager to be the connective tissue between Korea title campaigns and Marketing efforts around the world. Proactively seek to understand local market strategies, nuances and ambitions and work with international markets to develop industry-leading campaigns.

• Operational Project Management: As relevant, support the operational work of the APAC Marketing team by setting regional timelines; managing project deliverables and campaign resources; serving as the go-to person for downstream asset sourcing, and partnering with cross functional teams to fuel campaign execution. 

Candidate Profile

• Has a minimum of 7 years of experience in a creative strategy, strategic planning or project management role at an advertising agency, brand, or network/studio marketing team. 

• Fluent in Korean and English.

• Aptitude for numbers and analysis, with high proficiency in Excel/Sheets with a knack to craft a story through data.

• Ideally, this person will have a global IQ and/or be familiar with working with teams from different regional markets, and is comfortable in collaborating with diverse, geographically-dispersed teams.

• Is so highly organized.

• Can support workflow optimisation, identifying gaps and opportunities we need to solve for, and push for innovative solutions at scale.

• Has a working understanding of digital advertising (paid social, display, VOD) with a strong grasp of traditional (OOH, TV, Cinema, Radio, Print) and social media platforms.

• Thrives in a fast-paced and collaborative environment, comfortable in managing deep campaign work and long lead title planning concurrently. 

• Is a creative problem-solver who can work and navigate comfortably in ambiguity.

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We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

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