Manager, Brand Partnerships UK/EMEA

The Brand Partnerships team at Netflix collaborates with external partners and internal teams to create compelling campaigns, activations, sponsorships, and innovative solutions, promoting titles and fueling fandom. Following the launch of Netflix with Ads, the team is innovating partnership offerings for brands to integrate with content and IP. This role supports building relationships with UK partners, understanding their goals, and negotiating robust partnerships for Netflix's prominent films and series. The manager will work within the EMEA Marketing Partnerships function, developing mutually beneficial deals and expanding the Brand Partnerships offering across Netflix channels, contributing to a new revenue stream.

Must Have

• Develop and negotiate creative, IP-led entertainment partnerships.
• Execute brand campaigns with commercial and creative balance.
• Manage external partner relationships and strategic pipeline.
• Achieve defined commercial targets.
• Draft and negotiate promotional agreements.
• Possess 10+ years of relevant experience.
• Experience in film or TV entertainment.
• Strong written and verbal communication skills.
• Proven brand and/or consumer marketing experience.
• Ability to work with agencies on marketing campaigns.
• Experience selling custom partnership solutions.
• Demonstrated ability to prioritize and drive results.

About The Team

The Brand Partnerships team collaborates with external partners and internal cross-functional teams to create compelling campaigns, activations, sponsorships, and innovative solutions. As part of our overall marketing efforts, we partner with admired consumer brands to promote our titles and fuel fandom with creative marketing campaigns that drive outsized conversation, creating more ways for fans to connect with the content and IP that they love. Following the launch of Netflix with Ads in late 2022, we have continued to innovate our partnership offering, developing new intersectional solutions for brands to get closer to, and integrate with, our culture defining content and IP whilst continuing to provide a best-in-class experience to our members and ad tier subscribers.

Examples of the work created by this group can be found here - https://advertising.netflix.com/en-gb/partnerships

About The Role

You will be responsible for supporting in the building of relationships with key partners across the UK in order to continue the growth and awareness around the Brand Partnerships offering at Netflix as well as to gain a deep understanding of their goals, planning process, creative ambition, and core equities. You will negotiate and shape robust partnerships with admired brands in support of Netflix’s most prominent films and series.

You will be a part of a multi-disciplinary working team within the EMEA Marketing Partnerships function. Supported by a Senior Brand Partnerships Manager you will also work alongside a team consisting of strategy, creative and production leads who are responsible for developing the strategic intersections between our title and a brand’s positioning and overseeing the creative ideation and production process with creative agency partners.

You will be tasked with building mutually beneficial deals, using your judgment, business context, and experience to craft a custom approach. With the growth of the Netflix Ads business, the scope for the Brand Partnerships team is also evolving. This role will be pivotal in helping expand the Brand Partnerships offering across Netflix channels such as custom social, events and new ads formats. With this in mind you will be adept and confident in building idea led partnerships that can exist both promotionally and across Netflix media channels.

You will build brand partnership presentations, lead partner discussions and negotiations, and manage partner relationships. You will also be working closely with our colleagues in the Ads team to build relationships with key Ads partners and be on the ground to drive awareness and build partner led relationships

Being part of the Brand Partnerships team means you’ll also be working closely with title marketing, media, publicity, and social teams to integrate partnership campaigns into title marketing plans and look to extend these campaigns across countries and regions should there be an opportunity to do so. This role will be responsible for the overall partner relationship, with a focus on maintaining open communication before, during, and after the execution of a partnership campaign.

This role will be a huge opportunity to be at the forefront of defining and growing our brand partnerships offering off the back of our rapidly expanding ads tier. One that not only continues to prove how Netflix is the most innovative entertainment company in the world but also helps to deliver and grow an important new revenue stream for the business.

Key Responsibilities:

• Working closely to proactively engage and a strategic pipeline of relationships externally with key partners directly.
• Work to defined commercial targets, set at a team level.
• Extract insights from partners to arm our strategic and creative teams with the appropriate level of information in order to develop and steer the strategic & creative vision from beginning through to execution.
• Work closely with brand strategy, creative and production to build robust brand partnerships that deliver commercial and conversation marketing results.
• Drafting and negotiating deal memos and contractual promotional agreements.
• Development of memos that can articulate clear thinking to inform and guide major decisions or voice opinions that can be shared publicly within the broader Netflix organisation.
• Provide guidance and feedback to brands in a clear and robust manner.
• Educate new prospective partners on our unique view and approach to brand partnerships and translate to them our goals and ambition.

Requirements:

• 10+ years of experience developing, negotiating, and executing incredibly creative, IP led, entertainment partnerships or brand campaigns.
• Experience of working with a quick commercial environment and an expert at balancing commercial and creative decisions.
• Experience within a film or TV environment, either directly within an entertainment organisation or being brand side having collaborated within entertainment.
• Clear and articulate writer, who is comfortable crafting a narrative and developing points of view, despite some ambiguity or uncertainty.
• Proven experience in a brand and/or consumer marketing role.
• Understands how strategy informs creative briefs and can clear demonstrate experience of working end to end in the development of marketing campaigns with agencies
• Experience in developing and selling custom partnership solutions for owned channels
• Able to give strong input on strategy and a clear POV on creative work.
• Experience and palpable passion for building great content marketing programs that are unique and scalable.
• Demonstrated ability to prioritize and drive results.
• Can flourish in our unique company culture.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.