Director of Lifecycle Marketing

We are seeking a Director of Lifecycle Marketing for a leading industry company in Virginia Beach, VA. This on-site role involves leading customer engagement strategies, driving growth, and retention through innovative marketing initiatives. The successful candidate will develop comprehensive strategies, design targeted campaigns, manage multi-channel efforts, analyze key metrics, and continuously refine approaches to improve customer interaction and conversion rates.

Must Have

• Develop and oversee comprehensive marketing strategies spanning all stages of the customer journey.
• Design targeted campaigns leveraging behavioral, transactional, and demographic insights.
• Manage the creation and deployment of multi-channel lifecycle campaigns, including email, SMS, in-app messaging, push notifications, and paid media retargeting, with an emphasis on automation.
• Analyze key performance metrics such as churn, customer lifetime value, engagement, and repeat purchases.
• Continuously test and refine messaging, timing, and channel mix through A/B and multivariate testing.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Over 10 years of experience in lifecycle, CRM, retention, or growth marketing roles.
• Demonstrated success in improving customer retention, engagement, and lifetime value with measurable results.
• Proficiency with data visualization tools like Looker, Tableau, or Google Analytics.
• Practical experience working with marketing automation and CRM platforms such as Braze, Salesforce, HubSpot, or Iterable.
• Strong communication abilities combined with a customer-focused approach.
• Capacity to juggle multiple projects efficiently in a fast-paced environment.

Good to Have

• MBA is preferred.

Perks & Benefits

• Medical, dental, and vision insurance
• Life insurance
• 401(k) program
• Commuter benefits
• eLearning and ongoing training opportunities
• Education reimbursement

We’re seeking a Director of Lifecycle Marketing to support a leading industry company’s team in Virginia Beach, VA. This role offers an exciting opportunity to lead customer engagement strategies for a dynamic organization. The position requires on-site collaboration and a dedication to driving growth and retention through innovative marketing initiatives.

Application deadline: 1/15/2026

Director, Lifecycle Marketing Responsibilities:

• Develop and oversee comprehensive marketing strategies spanning all stages of the customer journey, from acquisition to reactivation.
• Design targeted campaigns leveraging behavioral, transactional, and demographic insights to increase customer interaction and conversion rates.
• Manage the creation and deployment of multi-channel lifecycle campaigns, including email, SMS, in-app messaging, push notifications, and paid media retargeting, with an emphasis on automation.
• Analyze key performance metrics such as churn, customer lifetime value, engagement, and repeat purchases to identify growth opportunities.
• Continuously test and refine messaging, timing, and channel mix through A/B and multivariate testing to improve campaign effectiveness.

Director, Lifecycle Marketing Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field; an MBA is preferred.
• Over 10 years of experience in lifecycle, CRM, retention, or growth marketing roles.
• Demonstrated success in improving customer retention, engagement, and lifetime value with measurable results.
• Proficiency with data visualization tools like Looker, Tableau, or Google Analytics.
• Practical experience working with marketing automation and CRM platforms such as Braze, Salesforce, HubSpot, or Iterable.
• Strong communication abilities combined with a customer-focused approach.
• Capacity to juggle multiple projects efficiently in a fast-paced environment.
• This role balances strategic planning with hands-on execution, requiring innovative thinking, technical skills, and analytical prowess to improve customer loyalty and engagement. Key KPIs include customer retention, lifetime value, and engagement metrics.

Perks and Benefits:

• Medical, dental, and vision insurance
• Life insurance
• 401(k) program
• Commuter benefits
• eLearning and ongoing training opportunities
• Education reimbursement

• Must work more than 30 hours per week
• Assignment must last at least 10 weeks

If you meet the qualifications and are excited about this opportunity, apply today! Our team will connect with you to discuss next steps, guide you through the interview process, and advocate for your success.

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About Onward Search

Onward Search is a nationwide staffing agency and talent solutions provider specializing in creative, marketing, and technology professionals. We work with our nationwide clients to continuously pipeline and fill specialized roles. As such, not all jobs contain an application deadline.

Equal Opportunity Employment

We are an equal opportunity employer. We do not discriminate based on race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other protected category. Candidates must be at least 18 years old to be considered for employment.

EOE/M/F/D/V/SO

Inclusive Hiring Practices

We’re committed to making every part of our hiring process accessible and inclusive. If you need any accommodations or adjustments to support you during the application or interview process, please contact us at inclusivehiring@onwardsearch.com

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Employment Eligibility

In compliance with federal law, all persons hired must verify their identity and eligibility to work in the United States. We are unable to support 1099 / Corp-to-Corp / Independent Contractor arrangements. All freelancers will be hired as W2 employees.

Benefits

We offer medical, dental, and vision insurance as well as a 401(k) retirement plan to all eligible full-time temporary employees. Onward Search is a drug-free workplace.

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Virtual Interview Process

To help streamline the hiring process and ensure a more flexible and accessible experience for all candidates, we’ve partnered with Apriora, a virtual interviewing platform. For select job openings, you may receive an invitation to interview with Alex, our virtual interviewer, via email at alex@onwardsearch.com.

Alex will guide you through a brief set of questions to help us better understand your background and interests. The virtual interview can be completed on your own time, and your responses will be reviewed by our recruiting team as part of the screening process.

To learn more about the platform, visit Apriora’s website

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