Coordinator, Media Planning

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How we LEAD:

UMe is looking for a creative and collaborative Coordinator, Media Planning to ideate, build, and manage effective omni channel campaigns for UMG’s roster of catalog artists and their music fans focused on the execution of digital paid media campaigns. You will be highly organized, detail-oriented, and great at prioritizing what needs to get done now. You will work cross-functionally to help solve complex and exciting challenges by leveraging data to develop audience specific strategies. Focusing on connecting music fans with the right message, at the right time, you will turn insights into a strategic position that will achieve both artist and label business goals.

You are both creative and data driven, obsessed with advertising, thrives in a fast-paced environment, has a willingness to adapt and a commitment to getting things done.

How you’ll CREATE:

• Strategize and execute digital advertising campaigns
• Develop audience tactics centered on social media follower growth and email subscribers for driving long-term fan engagement, retention, and lifetime value
• Work in-tandem with cross-functional teams including marketing/audience growth, label departments, and central teams
• Work with internal teams to enable smart advertising strategies to develop an artist’s brand and voice
• Contribute meaningful reporting and analyses; translate analytical findings into clear, easily understandable, actionable insights and optimizations that drive strong business strategy
• Work with legal/compliance on sweepstakes rules and terms & conditions
• Be an authority on advertising platform best practices, leveraging data to drive fan engagement, consumption, and purchases
• Provide team support actualizing spends

Bring your VIBE:

• 1+ year of experience in paid media with an emphasis on social platforms, including full ownership ranging from strategy to execution
• Data-driven individual with the ability to dig into large sets of data to interpret findings, analyze trends, recognize anomalies and build testing plans based on data
• Exceptional attention to detail and hands on experience overseeing both the strategy and execution digital advertising campaigns
• Exceptional written and verbal communication skills and is at ease communicating across teams and different levels within a large organization
• Must have a 'can do' attitude with an entrepreneurial mindset and be comfortable working in a dynamic, unstructured environment on complex projects
• Adept in strategic thinking & analytics with a passion for innovation and creative problem solving
• Strong analytical skills and the ability to leverage data for insights and action
• Ability to multi-task and work in a fast-paced environment

Perks Playlist:

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
• Comprehensive medical, dental, vision, and FSA options, as well as:
• 100% coverage for out-patient mental health services
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• A lifetime fertility support allowance of $30,000 to plan participants
• Student Loan Repayment Assistance and Tuition Reimbursement
• 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
• Variety of ways to prioritize much-needed time away from work including:
• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

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Job Category:

Marketing, Streaming & Digital Media