Senior Director, MarTech, AI & Operations

Job Requisition ID #

25WD90820

Position Overview

We are seeking a dynamic and visionary Senior Director of MarTech AI and Operations to join our team. This role is pivotal in driving our marketing technology strategy and operations, leveraging AI to enhance our marketing capabilities and deliver exceptional results.

The Senior Director, MarTech, AI & Operations plays a pivotal role in enabling efficient and scalable marketing execution. Reporting to the VP of Digital & eCommerce (known internally as DEC), this leader ensures the right tools, processes, and governance are in place to support global marketing efforts.

The role partners closely with IT, eCommerce, product, industry, content strategy, marketing teams, and other cross-functional stakeholders. It also serves as the primary bridge between Worldwide Marketing (WWM) and the GET (IT) organization. This position focuses on delivering operational excellence, advancing MarTech capabilities, and driving the adoption of AI and automation to improve customer experience and marketing productivity.

Responsibilities

• Advance the MarTech Modernization agenda, gathering requirements from WW Marketing, advising on platform selection, and leading implementation and optimization, in partnership with GET
• Drive the operationalization and adoption of AI and automation, including supporting pilot use cases, championing training, and establishing responsible AI governance in partnership with the Marketing AI Center of Excellence
• Oversee the governance of content across marketing channels, ensuring compliance, brand consistency, and adoption of high-conversion best practices on web, email, and Store
• Ensure smooth and scalable global execution, enabling campaign activation and content publishing across geographies through centralized tools and services
• Scale experimentation and optimization capabilities, embedding A/B testing and performance measurement into marketing workflows to drive ongoing improvement
• Manage a high-performing, global team of senior leaders across technical and operational domains, fostering a culture of accountability, excellence, and collaboration – ensuring alignment with business goals and OneORBIT values
• Oversee the implementation and optimization of AI-driven marketing technologies to enhance customer engagement and drive growth
• Collaborate with cross-functional teams to ensure seamless integration of marketing technologies across the organization
• Foster a culture of innovation and continuous improvement, encouraging the team to take smart risks and make bold decisions
• Build and maintain trusted relationships with key stakeholders, ensuring transparency and accountability in all interactions
• Drive relentless pursuit of results, setting high standards for performance and delivering on commitments

Minimum Qualifications

• Professional experience: 15+ years of progressive leadership experience in MarTech, AI, Marketing Operations, and Data Analytics roles, with a proven track record of leading global, complex transformation initiatives
• Change Management: Exceptional at guiding organizations through significant shifts, with a focus on driving user adoption and achieving sustained outcomes
• Technical expertise: A thought leader in the use and implementation of modern AI applications and marketing technologies, including hands-on experience with AI and automation tools
• Leadership: Proven ability to lead and develop a globally distributed team, fostering a culture of accountability, excellence, and collaboration
• Collaborative orientation: Exceptional communication, storytelling, and influencing skills to drive user adoption across the organization
• Marketing Operations: Proven experience integrating people, processes, and technology to optimize and scale marketing efforts, driving efficiency, data management & campaign success
• Evangelist: Ability to champion the advancement and adoption of marketing technologies, driving cultural changes that enhance marketing processes and customer experiences
• Education: Bachelor’s degree in Marketing, Business, Computer Science, or related professional experience; an advanced degree (MBA, Master’s) is preferred