Marketing Events and Sponsorships Manager

Fortra is seeking an experienced Marketing Events Manager to lead and manage key company events. This role involves developing and executing an events plan to boost brand awareness, generate leads, and grow the sales pipeline. The manager will oversee high-profile company-hosted and third-party events, manage budgets, coordinate logistics, and collaborate with marketing and sales teams. The position requires a strategic thinker with strong organizational skills, capable of managing multiple projects simultaneously and mentoring junior team members.

Must Have

• Independently manage high-profile company-hosted and third-party events
• Collaborate with team to develop and execute an events strategy aligned with business goals
• Ensure events are executed within budget while maximizing ROI
• Coordinate tradeshow logistics including contracts, booth design, giveaways, and staff
• Collaborate with the marketing team for consistent messaging and promotional materials
• Manage relationships and contracts with vendors and third-party providers
• Provide on-the-ground support during events, ensuring smooth operations
• Work closely with marketing to define and optimize lead routing and tracking post-event
• Measure and track event performance through data analysis and post-event evaluations
• Continuously improve and optimize the event experience for prospects and customers
• Provide guidance to Leads and Coordinators, supporting their development
• Collaborate with internal and external resources to execute events on time and on budget
• Bachelor’s degree in communications, marketing, or related field
• Five to seven years of marketing experience
• Strong time management skills and ability to manage multiple priorities
• Do-what-it-takes mindset to execute against strategy
• Excellent oral, written, and presentation skills
• Creative thinker with a keen eye for detail
• Willingness to travel as needed
• Self-starter who thrives in a fast-paced environment

Good to Have

• Three to five years of tradeshow and event experience is preferred
• Familiarity with Microsoft Dynamics CRM, marketing automation tools, and Wrike

Perks & Benefits

• Competitive benefits and salaries
• Personal and professional development opportunities
• Flexibility

Whether you’re an experienced professional or just getting started, your contributions matter at Fortra. If you’re passionate about tackling meaningful challenges alongside talented team members committed to helping each other succeed, all while having lots of fun, we want to hear from you. We offer competitive benefits and salaries, personal and professional development opportunities, flexibility, and much more!

At Fortra, we’re breaking the attack chain. Ready to join us?

We are looking for an experienced Marketing Events Manager to oversee and manage key Fortra events. This person is responsible for developing and executing on an events plan to increase brand awareness, generate leads, and grow pipeline. The role requires a strategic thinker with exceptional organizational skills and the ability to manage multiple projects simultaneously. This role also contributes to the development of the global events strategy and mentors junior team members.

WHAT YOU'LL DO

• Event Ownership: Independently manage high-profile company-hosted and third-party events, including planning, logistics, and execution.
• Event Planning and Execution: Collaborate with team to develop and execute on an events strategy that aligns with business goals and objectives.
• Budget Management: Ensure events are executed within budget while maximizing ROI.
• Logistics Coordination: Coordinate tradeshow logistics including contracts, booth design, giveaways, and booth staff.
• Team Collaboration: Collaborate with the greater marketing team to ensure a consistent and cohesive Fortra message and plan promotional materials.
• Vendor Management: Manage relationships and contracts with our vendors and other third-party providers.
• Onsite Management: Provide on-the-ground support during events, ensuring all activities run smoothly and addressing any issues that arise.
• Post-Event Processes: Work closely with the greater marketing team to define and optimize lead routing and tracking post event.
• Measurement and Analysis: Measure and track event performance by analyzing data and conducting post-event evaluations with participants and stakeholders.
• Program Growth: Continuously work towards improving and optimizing the event experience for our prospects and customers.
• Mentorship: Provide guidance to Leads and Coordinators, supporting their development and execution.
• Cross Collaboration: Collaborate with internal and external resources to execute events on time and on budget, including presenters, technical resources, and sales.
• Other duties as assigned

QUALIFICATIONS

• Bachelor’s degree in communications, marketing, or related field.
• Five to seven years of marketing experience
• Three to five years of tradeshow and event experience is preferred.
• Strong time management skills and can manage multiple priorities within tight time constraints.
• Do-what-it-takes mindset to execute against strategy.
• Excellent oral, written, and presentation skills.
• Creative thinker with a keen eye for detail.
• Willingness to travel as needed.
• Self-starter who thrives in a fast-paced environment and eager to have an impact on a rapidly growing organization.
• Familiarity with Microsoft Dynamics CRM, marketing automation tools, and Wrike, is a plus.

Visit our website to learn more about why employees choose to work for Fortra. Remember to connect with us on LinkedIn.

As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran or disability status.