Marketing Mix Modeling Specialist

Henkel is seeking a Marketing Mix Modeling Specialist to prepare and maintain Marketing Mix Models, ensuring quality and timely delivery of analyses. The role involves collecting, structuring, and validating data from various sources, developing insights for marketing investment optimization, and collaborating with cross-functional teams to present findings. The specialist will also drive continuous improvement in modeling methodologies and analytical workflows.

Must Have

• Prepare and maintain Marketing Mix Models and related analyses.
• Collect, structure, and validate data from various internal and external sources.
• Develop insights and recommendations to support marketing investment optimization.
• Collaborate with stakeholders and cross-functional teams to interpret results.
• Drive the continuous improvement of modeling methodologies, data quality, and analytical workflows.
• University or College degree in Statistics, Econometrics, Data Science, Marketing Analytics, Computer Science or a related quantitative field.
• Advanced knowledge of Python.
• Advanced knowledge of MS Excel.
• Proficiency in English.
• Knowledge of statistical methods, regression analysis, and interpretation of analytical results.

Good to Have

• Knowledge of Pandas, MatPlotLib, PyMC, Meridian modules.

Perks & Benefits

• Flexible work scheme with flexible hours, hybrid work model and up to 30 days per year for remote work abroad.
• Diverse national and international growth opportunities.
• Globally applicable well-being standards, including health and preventive care programs.
• Gender-neutral parental leave for a minimum of 8 weeks.
• Employee Share Plan with voluntary investment and Henkel matching shares.
• 13th salary, incentives.
• Cafeteria benefit system, Multisport card.
• Henkel shop and Henkel nursery school.
• Extra paid days off for special life situations, referral and relocation bonus.

Your role

• Prepare and maintain Marketing Mix Models and related analyses, ensuring the quality, accuracy, and timely delivery of models, data, and analyses to stakeholders
• Collect, structure, and validate data from various internal and external sources, e.g. media, sales, pricing, promotions, etc.
• Develop insights and recommendations to support marketing investment optimization and broader business decision-making
• Collaborate with stakeholders and cross-functional teams to interpret results and present findings in a clear and actionable way
• Drive the continuous improvement of modeling methodologies, data quality, and analytical workflows

Your skills

• University or College degree in Statistics, Econometrics, Data Science, Marketing Analytics, Computer Science or a related quantitative field
• Advanced knowledge of Python, knowledge of at least some of these modules is a plus: Pandas, MatPlotLib, PyMC, Meridian
• Advanced knowledge of MS Excel
• Proficiency in English is a must
• Organized, detail-oriented, and analytical thinker with a structured approach to problem-solving
• Knowledge of statistical methods, regression analysis, and interpretation of analytical results
• Solid communication and interpersonal skills, with the ability to work effectively in a team

PLEASE SEND YOUR CV IN ENGLISH

Benefits we offer

• Flexible work scheme with flexible hours, hybrid work model and up to 30 days per year for remote work abroad
• Diverse national and international growth opportunities
• Globally applicable well-being standards, including health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares
• 13th salary, incentives
• Cafeteria benefit system, Multisport card
• Henkel shop and Henkel nursery school
• Extra paid days off for special life situations, referral and relocation bonus